S2 [13] KENDALL JENNER: THE ANATOMY OF AN ADVERTISING DISASTER

What Really Happened?

Andrew Jenks

Society & Culture

4.5 • 3.4K Ratings

🗓️ 19 December 2018

⏱️ 100 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kendall Jenner is one of the most famous people on Earth. And so, it made sense for the global brand Pepsi to feature her in a commercial in 2017. But, the commercial faced a major backlash for co-opting the imagery of social-political movements. Who decided this was a good idea? This is the anatomy of a commercial gone terribly wrong. What Really Happened? Guests: Brad Jakeman (former President of PepsiCo Global Beverage Group), DeRay Mckesson (activist, author, and host of the "Pod Save The People" podcast), Ed Castillo (Brand Strategist and current owner of Brand Disposition, Inc.), Ephrat Livni (journalist and lawyer), and Charles R. Taylor (John A. Murphy Professor of Marketing, Villanova School of Business) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	As you'll soon discover, the theme in this story is efficiency.
0:04.0	And in this episode, I interview five different people
0:07.0	from all different walks of life, all real smart, busy people.
0:11.0	With Chris the producer, we record, he uploads files to Dropbox,
0:15.0	and I get to my place, yeah, I like to edit my place, and get going.
0:20.0	I got all the transcripts in front of me and maps of storytelling routes to my side.
0:24.0	I print a picture of each main character and pin them on cardboard.
0:27.0	I download the narrative, media clips, and interviews from Dropbox,
0:30.0	and listen to the 50 or so music cues Chris, the producer, and I discussed
0:34.0	and are thinking of using.
0:36.0	None of this is possible without all of us, the team, communicating through Dropbox.
0:42.0	Efficiency, that'll be a theme in this episode.
0:46.0	Wait, don't fast forward.
0:48.0	I really want to keep the momentum going with our contributors.
0:51.0	We have a show here about storytelling and history,
0:54.0	and I really do think you, the listener, can become a part of our team.
0:58.0	This isn't some ploy, but instead a chance for me to get your opinion
1:02.0	and take on the stories that I tell.
1:04.0	You just got to go to jankspod.com slash contributors.
1:08.0	I'll also be sending free t-shirts soon.
1:11.0	This podcast is produced by Duane the Rock Johnson, Danny Garcia, Brian Gowertz,
1:15.0	Seven Bucks Productions, and Kate and 13.
	...

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