S1E5: It All Started…With Two Brothers
Blood and Business
Cassie and Bethany
4.6 • 739 Ratings
🗓️ 13 April 2022
⏱️ 38 minutes
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Summary
By the time he died, Walt Disney and his Imagineers had mastered the art of magic using every communication medium known to man. In 1966, Walt Disney Productions estimated that around the world 240 million people saw a Disney movie, and almost 7 million made the trek to a place that felt more like a dream than reality, a place pulled right out of Walt’s imagination… Disneyland. It was here that Walt spent most of his time in the last decade of his life. It was here that he really lived. A Kingdom of magic, and just a little pixie dust. The Happiest Place on Earth. But behind it all, from the beginning until the end, there were just 2 brothers and a mouse.
This has been the story of The Disney Company through the lens of Walt Disney’s biography & life story.
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Transcript
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| 0:00.0 | Let the spirit of the Kennedys and the magic of the Disney brothers be with you always. |
| 0:05.9 | Blood and Business Legacy merch. |
| 0:08.4 | Available now. |
| 0:10.1 | Let's run faster. |
| 0:11.3 | Work harder. Burn brighter. |
| 0:13.1 | Before we're gone. |
| 0:14.3 | Order your Blood and Business legacy merch today. |
| 0:27.6 | Welcome to Blood and Business. I'm Bethany and I'm Cassie. Today we're looking at a brother duo whose imagination and belief in each other changed the world. Their influence is more |
| 0:33.5 | alive today than ever before and their mark has been recorded in every nation on earth. |
| 0:38.2 | They shaped the landscape of the entertainment industry that we know today and are some of the most |
| 0:42.6 | influential people in all of American history. Their biggest mission? To spark joy and happiness |
| 0:48.3 | in as many hearts as possible, and to do it in a way that could only be explained by magic. |
| 0:54.1 | They are Roy and Walt Disney. So where do we leave off? |
| 1:17.9 | Roy's job is about to get just a bit easier for making nearly zero profit in 1932. |
| 1:25.0 | By 1934, they were making $660,000 a year in profit. Not gross sales, profit. |
| 1:34.1 | They had landed a deal with United Artists, which fronted 60% of the cost to make 20 new short |
| 1:39.6 | films a year. And they were also receiving profits from old movies that were still getting more and more |
| 1:44.6 | visibility. And then a huge factor was also merch. We love a merch drop. We love a merch drop. Disney is the |
| 1:53.1 | goat when it comes to merge. We know this. But it was about a third of their income that they were |
| 1:58.4 | bringing in in this period in like 1934. |
| 2:01.9 | A third. |
| 2:02.5 | Crazy. |
... |
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