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Severed: The Ultimate Severance Podcast

S1E45 - SEVERED-S2 Elevator Pitch Promo Breakdown

Severed: The Ultimate Severance Podcast

Allen Stare

Performing Arts, Tv Reviews, Tv & Film, Arts

4.8639 Ratings

🗓️ 21 December 2024

⏱️ 19 minutes

🧾️ Download transcript

Summary

Drop a note to Allen S. right here. (Can't respond...sorry.)WELCOME BACK, REFINER! 
There's a new promo! Okay, so maybe not as exciting as the "Official Trailer" but it's good to see more promotion in the pipeline. This is a one-minute attempt to lure in new viewers. Adam Scott, Britt Lower and Ben Stiller all address the camera directly, talking as themselves. It's an interesting way to convert new viewers.

There's not a lot...okay, almost NO...new stuff in this piece. It's going to be handy as a way to promote the show to your on-the-fence friends, but it's not giving away any goodies about the new season.

Enjoy! And have a great holiday season. I'm sure we'll be talking again before the 17th. Huge thanks to Adam Scott, star of 'Severance' and host of the Severance Podcast for recording a custom intro for "Severed." Make sure to check out 'The Severance Podcast w/Ben Stiller & Adam Scott" wherever you found this one!Support the showAPPLE PODCAST LISTENERS: If you are enjoying "Severed: The Ultimate 'Severance' Podcast" please make sure to leave a 5-star rating (and, if you want, a review telling others to give it a try). Higher rated podcasts get better placement in suggestion lists. It helps more "Severance" fans find the show. Thanks!!!

Season 2 of "Severance" is underway as of 1/17/2025. New episodes are released at 9E/8C on Thursday evening through the end of March. Join the 'Severed' Patreon page for new episode chatroom viewing parties every Thursday night. (www.patreon.com/SeveredPod)

Join the fun on our Facebook page @SeveredPod. Throughout this very exciting Season Two, I'll try to keep you updated on news about the show.


Also, let's talk!! Comments? Theories? Corrections? I LOVE 'EM!! Send to: [email protected]

PLEASE MAKE SURE TO SHARE THE PODCAST WITH YOUR FRIENDS WHO ARE 'SEVERANCE' FANS. THE SHOW GROWS THROUGH WORD OF MOUTH!!

Needing your own copies of the Lexington Letter and Orientation Booklet? I've got you covered with downloadable PDFs of both documents:

LETTER: LEXINGTONLETTER-TheLetter.pdf
HANDBOOK: LEXINGTONLETTER-MDROrientationHandbook.pdf

You haven't completely watched 'Severance' until you've listened to 'Se...

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, I'm Adam Scott. I play Mark S on Severance, which you likely already know since you're listening to Severed, the Ultimate Severance podcast.

0:14.3

Severed, the Ultimate Severance Podcast.

0:28.0

Hey. Hey there, refiner, so glad to see you back again on the severed floor.

0:32.7

All of these promos and teasers have certainly made this a fun fall and winter, haven't they?

0:36.2

Oh, and by the way, this is Severed, the Ultimate Severance podcast.

0:39.2

I'm your host, Alan S. It's pretty obvious the Severance crew is finished editing. I'm sure there's color grading and sound

0:45.0

balancing and other postwork going on, but editing is finished. So what are they doing with all their

0:51.0

extra time? Sitting for interviews and creating promos, of course. A new

0:55.2

promo dropped earlier today, Friday, December 20th of 2024. It's a one-minute show promo called

1:01.2

Elevator Pitch. This is a different approach to promoting the show than what we've seen previously

1:06.2

in regards to season two. This promo has the stars talking directly to potential viewers about the show.

1:13.7

Adam Scott, Ritt Lauer, and Ben Stiller all address the camera as they explain the storyline.

1:18.8

This message is targeted to those who haven't watched yet.

1:22.9

It's designed to promote season two, but it's also explaining and luring in those who've held off watching

1:30.0

season one until now. I don't know if it's organic or something created by Apple, but recently

1:35.8

there has been a huge uptick in media mentions of severance. It feels organic. It was initially

1:42.1

set off by the announcement of the season two premiere date.

1:45.0

There are always the usual click bait articles which slightly rewrite and reprint major

1:51.5

interviews, like the ones we saw in Vanity Fair or Time. Those AI generated click-attracting

1:57.3

articles are common and to be expected. This uptick goes beyond those kinds of

2:02.7

mentions. There have been numerous end-of-year best-of list mentioning severance. I've seen

2:07.8

several articles talking about the most anticipated returning shows in 2025. They all, of course,

...

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