S1E20 - Sorry Seems To Be The Smartest Word: When Brands Apologize
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 19 May 2012
⏱️ 29 minutes
🧾️ Download transcript
Summary
Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:40.3 | From the Under the Influence Digital box set this episode is from Season 1, 2012. |
| 0:48.3 | You're so king in it. |
| 0:53.3 | I'm going to love it in an instant. |
| 0:55.0 | Your teeth look wider than no, no, no. You're not you when you're hungry. |
| 1:13.9 | You're in good hands with all. |
| 1:22.2 | You're under the influence with Terry O'Reilly. In 2008, comedian Russell Brand was hosting his weekly radio show on the BBC. |
| 1:35.5 | Russell Brand. |
| 1:37.4 | He was scheduled to do an interview with actor Andrew Sacks, who had played Manuel on the famous Faulty Towers television series. |
| 1:45.0 | Okay, so I believe is Andrew Sacks going to be on the phone now? |
| 1:48.0 | Brand's show was being co-hosted by television and radio personality Jonathan Ross. |
| 1:53.0 | As the show began, Russell Brand announced they were going to interview Andrew Sacks, |
| 1:58.0 | but what Andrew doesn't know is, quote, I've slept with his |
| 2:02.2 | granddaughter. When Brand called Sacks on the phone, Sacks didn't answer, so Brandon Ross left him |
| 2:09.0 | four messages. In the first message, as Brand talks about how he and Sacks had once appeared in |
| 2:15.2 | the same TV series, Ross yells out something obscene. Andrew Sacks. Don't call him Manuel, that's really bad. I just call him Andrew Sacks. I apologize. I said Andrew Sacks. He's an idiot. Look, Andrew Sacks, I've got respect for you, annual lineage and progeny. Never let that be questioned. Don't hint. I weren't hinting. Why did that come across as a hint? |
| 2:36.0 | Because you know what you're doing. |
... |
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