S1E18 - Colour Schemes: How Colours Make You Buy
Under the Influence with Terry O'Reilly
Apostrophe Podcast Network
4.8 • 627 Ratings
🗓️ 5 May 2012
⏱️ 27 minutes
🧾️ Download transcript
Summary
In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can trigger you.
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Transcript
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| 0:00.0 | Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence. |
| 0:10.4 | But wait, there's more. |
| 0:12.3 | For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else. |
| 0:19.8 | Plus, you enjoy that episode ad-free. |
| 0:23.0 | Tisk, tisk, and by subscribing, you support our podcast. |
| 0:28.0 | Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more. |
| 0:40.3 | From the Under the Influence Digital box set this episode is from Season 1, 2012. |
| 0:44.3 | You're so king in it. |
| 0:53.3 | I go to love it in an instant. |
| 0:55.0 | Your teeth are waders and waiters and no, no, no. |
| 1:01.0 | You're not you when you're hungry. |
| 1:09.0 | You're in good when you're hungry. |
| 1:13.8 | You're in good hands with all. |
| 1:22.1 | You're under the influence with Terry O'Reilly. The cover of Sergeant Pepper's Lonely Hearts Club band is arguably the most famous of all time. |
| 1:37.2 | The concept of the album had the Fab Four pretending to be another band. |
| 1:42.0 | As McCartney put it, at that point, the four lads were simply tired of being the Beatles. |
| 1:48.6 | They hired pop artist Peter Blake to create the cover. |
| 1:52.5 | Lennon and McCartney told him to imagine the Sergeant Pepper band had just finished a concert in a park. |
| 1:59.2 | Blake asked them to make a list of all the people they would like to have at this imaginary |
| 2:03.8 | concert. |
| 2:05.1 | So the Beatles gave him a detailed list of personalities, ranging from Bob Dylan and W.C. |
| 2:11.5 | Fields to Marlon Brando, May West, Marilyn Monroe, and Boxer Sonny Liston. |
... |
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