S1E15 - Charlie Bit My Ad: When Advertising Works Too Well

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8 • 627 Ratings

🗓️ 14 April 2012

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My Finger" went on to attract 420 million views. To say it over-performed would be an understatement.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts
0:29.9	and subscribe to Under the Influences,
0:32.2	but wait, there's more.
0:39.9	Fever Treeree Mediterranean tonic water.
0:43.9	Made with zesty lemon time from a small family farm in Provence,
0:49.0	and essential oils from herbs that grow in the Mediterranean sunshine.
0:54.3	So, if three quarters of your G&T is a fever tree tonic,
0:59.3	maybe it's time to call it a TNG.
1:03.1	Fever tree, mix with the best.
1:07.4	Ooh, that takes me straight to the med.
1:12.1	From the Under the Influence digital box set,
1:15.2	this episode is from Season 1, 2012.
1:22.8	You're so king in it.
1:27.8	I go to love it in an instant.
1:32.9	Your teeth look wider than no, no, no.
1:41.5	You're not you when you're hungry.
	...

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