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Under the Influence with Terry O'Reilly

S1E13 - When Brands Houdini

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8627 Ratings

🗓️ 31 March 2012

⏱️ 29 minutes

🧾️ Download transcript

Summary

This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick.

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Transcript

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0:00.0

Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.

0:10.4

But wait, there's more.

0:12.3

For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.

0:19.8

Plus, you enjoy that episode ad-free.

0:23.0

Tisk, tisk, and by subscribing, you support our podcast.

0:28.0

Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.

0:40.3

From the Under the Influence Digital box set this episode is from Season 1, 2012.

0:48.3

You're so king in it.

0:53.3

I go to love it in an instant.

0:55.0

Your teeth look wider than no, no, no.

1:07.0

You're not you when you're hungry.

1:11.6

You're in good hands with all.

1:19.0

You're under the influence with Terry O'Reilly.

1:49.1

Ladies and G, in introducing my original invention, the water torture cell, although there is nothing supernatural about it.

1:52.3

His name was Harry Houdini.

1:56.6

He was born in Budapest, Hungary in 1874.

1:59.4

His birth name was Eric Weiss.

2:05.5

He sailed to the United States in 1878 with his family and settled in Wisconsin.

2:09.9

Ten years later, the Weiss family moved to New York City.

2:15.5

Eric made his public debut at nine years of age as a trapeze artist,

2:19.3

and showed an early glimpse of his showmanship when he built himself as Eric the Prince of the Air.

2:23.3

His career as a professional magician began in 1891 at the age of 17.

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