S1E01 - A New BRIC In The Wall

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Business, Marketing, Under The Influence, Cbc, Society & Culture, Terry O'reilly, Pop Culture, Advertising

4.8 • 627 Ratings

🗓️ 9 January 2012

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the BRIC nations as the new marketing force in the world. BRIC is an acronym for: Brazil, Russia, India and China.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk.
0:24.1	And by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:38.5	From the Under the Influence digital box set,
0:41.5	this episode is from Season 1, 2012.
0:49.1	You're so king in it.
0:56.0	I go to love it in an instant.
1:14.6	Your teeth look wider than no, no, no! you're under the influence you're under the influence with all you're under the influence with Terry O'Reilly
1:22.6	One night in Sao Paulo, Brazil,
1:33.2	a man named Washington Olivetto was driving home after work
1:37.0	when he was stopped by a police roadblock.
1:40.4	Except it was a fake roadblock, and the police were impostors.
1:45.0	They ordered Olivetto out of the car and kidnapped him.
1:49.0	They communicated to Olivetto's family through the classified ads
1:53.0	and demanded a $10 million ransom.
1:56.0	The kidnappers chose Olivetto because he was one of the most celebrated people in Brazil.
2:02.6	But here's the interesting thing.
2:04.6	Even though he had rock star status, he wasn't a rock star.
	...

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