Before we officially start this Friday episode

of the upside, we wanna say thank you

to our newest ad partner, KeepSake,

and thank you to everybody who has signed up

for KeepSake using code upside this week.

We appreciate you, and we know the folks

that KeepSake appreciate you.

This is such a cool product,

and it's one of those things

that make everybody here's about it,

say, why didn't I think of that?

100%.

So when message me the other day on Instagram,

saying, literally, I have been waiting

for a service like this,

because I could never keep up with my baby stuff,

and I am mad that I didn't start this company myself.

KeepSake texts you questions,

and you respond with answers and photos

that they keep archived.

You can go back and look at your digital journal

whenever you want and review the questions

...