We're going to start the show a little bit differently to give you a disclaimer for the show.

And the disclaimer is that we're going to do what we call a no edit show.

So for the next 20 minutes, whatever we say on these microphones, we're not going to

edit out.

So Godspeed to us, we're going to fly by the seat of our pants.

We didn't put together a schedule just because we're excited about life and we just want

to talk to you today.

So without further ado, ado, here we go.

If this is your first episode of the upside, welcome.

If you've been here before, welcome back today is July 4th, 1776.

The only reason I need the schedule is for the date, I don't forget the date.

It's September 29th.

My name is Jeff Dollar and today I am grateful that an idea that I had for a podcast that

we have coming up, it's coming out in October, right?

Okay.

So it's coming up quickly, an idea I had about the structure and the execution of the

show was met with enthusiasm by the three women on the call that I was talking to.

One of them, I believe, clapped her hands in delight.

I want to talk more about that in a second, but first, my name is Callie Dollar and I'm

grateful that people trust us with their brands and things that are meaningful to them

because it's a very cool thing to be trusted with when someone's like, Hey, here's my

life's work and here's my passion.

...