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Welcome to the Eric Erickson Show podcast, Our Two.

Buddy of mine just said that he is going to wait for Maxwell House, that became Maxwell apartment, to become Maxwell Section 8, and that's when he'll drink the coffee.

I just, talking about giving up on America.

We're going to rebrand Maxwell apartment.

And you know, they're not saying it's a, it's not, like I literally did, my first reaction was, is there like a second April fools that, I don't know about that.

It's got to be like an April, it's that? I don't know about that. It's got to be

like an April. It's got one of those rebranding sticks that they don't actually keep. But yes,

Kraft Hines announcing Maxwell House is going to become Maxwell apartment because fewer and

fewer Americans are buying houses, so they're going to go with them. Talk about we're branding

down.

You've given up on the American dream, and so have we. I mean, you've already given up on good

coffee to drink the Maxwell house. You might as well. I mean, just add some hot water to it,

people, and let's go. Next thing, you know, you'll be at the Folgers Crystals,

dissolving it in your shaker bottle as you get up from your cardboard box

...