Welcome to the Eric Erickson Show podcast, Our 2.

Hello America, welcome. It's Eric Erickson here. The phone number, if you want to be on the program, 877977333-7-4-25, glad to have you with me.

I really do appreciate you being with me.

And it is an open line today.

We will take your phone calls, 877-9-7-3-7-4-25.

Before I get back to your phone calls, though.

And be patient with me on the phone I do

promise taking phone calls enjoying the calls but I got to I got to talk about something I

mentioned this in the last hour a little bit there are a lot of people on the right who are looking at what's happening with the cultural pushback against, for example, Target and Bud Light and now North Face and others.

And they are saying, well, this is MAGA.

This is Donald Trump's forces, this is MAGA.

This is Donald Trump's forces or this is the conservative movement. This is not MAGA, this is America.

And I don't think a political movement on the right should take credit for what is clearly more organic and less organized than people

would have you believe. Certainly the cultural conversations are dominated on the right.

They're dominated among conservatives, conservative groups, online and off.

But there's something bigger going on here, and when you make it about whether it's MAGA or conservatives or the Christian right,

you're misconstruing what is going on.

Because there actually is data.

There have been some in-depth data on this that shows why this sort of cultural backlash is more likely

to hurt a Bud Light, less likely to hurt a Target, very less likely to hurt a North Face.

North Face is running ads or rolling out ads for Pride Month, encouraging kids to come out.

And Target, of course, had the items designed by the Satan Worshipper for Pride Month and the big Pride displays,

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