S11E20 - Brilliantly Bland: Why Boring Sells

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 21 May 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us?

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
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0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:37.6	This is an apostrophe, podcast production.
0:45.3	You're so king in it.
0:50.3	Your teeth look wider than no no
0:57.0	No
0:58.0	No
0:59.0	You're not you
1:02.0	You're hungry
1:06.0	You're a good hand
1:10.0	Swivel off of me You're a good hand with all feet.
1:15.6	You're under the influence with Terry O'Reilly. There is a small community southeast of downtown Portland with a memorable name.
1:40.6	It's called Boring Oregon.
1:43.9	It was built on an extinct volcanic zone, which is called the Boring Lava Field.
1:50.5	About 8,000 people live in Boring.
1:53.4	Once you pass the Welcome to Boring sign, you start to see the various shops and services,
1:59.5	like Boring Lumber, the Boring Post Office, the various shops and services, like boring lumber, the boring post office,
2:03.5	the boring fire department, the boring shell station, the boring garden center, the boring
	...

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