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Highside/Lowside - A Motorcycle Podcast

S11E03: A New CEO & the $6,000 bike: What's Going On At Harley-Davidson?

Highside/Lowside - A Motorcycle Podcast

RevZilla

Leisure, Automotive

4.91.8K Ratings

🗓️ 12 December 2025

⏱️ 108 minutes

🧾️ Download transcript

Summary

Spurgeon is joined by Common Tread's Lance Oliver to take a deep dive into the financial and structural changes rocking the Harley-Davidson corporate world. From a surprise CEO change (Artie Starrs from Topgolf and Pizza Hut) to a dealer revolt and the future of the brand, we're cutting through the clickbait to deliver a rational, fact-based look at the Motor Company.

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Transcript

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0:00.0

Welcome back to high side, low side. This is going to be an episode again, Sands Zachary Quartz, as he recovers.

0:08.2

I'm joined by Lance Oliver as we dive into what's the deal with Harley. Lance and I are going to discuss the previous few months of what's been going on at Harley Davidson.

0:20.2

We'll dive into a longer history of the

0:23.1

different approaches CEOs have taken much, much more on that. We're also going to start off by

0:28.3

looking at MIC data on motorcycling statistics over the past three-quarters of fiscal year

0:34.9

25, as well as a question from the audience that,

0:38.7

Lance, I'm excited for your take on this.

0:40.8

What are the odds that we're going to get a new sport touring motorcycle from Honda?

0:45.8

Lance?

0:46.3

Don't.

0:46.8

Don't.

0:47.6

Don't.

0:48.2

Not yet, Lance.

0:48.9

Make them hang out for it.

0:50.7

All that much, much more.

0:52.6

But first, a word from our sponsor, Motool. So you've noticed

0:56.1

that your motorcycle brakes aren't providing as much stopping power as they once did. And you've

1:01.4

watched Ari Henning's shop manual video on how to bleed your motorcycle brakes, but now, now you need

1:07.5

brake fluid. Well, Motel has you covered with a full line of brake fluid. From riding around in the street to ripping around on a racetrack, Motel has got the right break fluid for you. And to figure out which one that is, head over Revzilla.com slash Motul. That's Revzilla.com slash M-O-T-U-L. And when you're over there on RevZala.com, just keep in mind that every time you make a purchase

1:29.7

with RevZilla, a little bit of that money goes back into funding the programs that you enjoy.

1:34.8

Whether it's Zach and I sitting here talking with you on high side, low side, or the

1:38.0

shenanigans that people get into when you're out riding for a CTXP episode, or maybe

...

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