S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 8 January 2022

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:37.8	This is an apostrophe podcast production.
0:45.3	You're so king in it.
0:50.6	Your feet look lighter than no, no, no. You're going to love it in an instant.
0:58.2	Your teeth look greater than no, no, soon.
1:06.0	You're not you when you're hungry.
1:11.3	You're a good hands with all feet.
1:42.4	You're under the influence with Terry O'Reilly. Hans Forsberg lives in Sweden. When he was six years old, his parents bought him an electrical building kit. That fascinated him and eventually
1:47.1	led him to a career in the field of robotics and artificial intelligence. One day, many
1:54.3	years later, he noticed a pair of magpies living in his backyard. Magpies are birds most often found in Europe and the western provinces of Canada.
2:04.6	They are usually black and white, with a long diamond-shaped tail,
2:08.5	and have a wingspan of 62 centimeters or 24 inches.
2:13.0	They mate for life.
2:15.3	Magpies belong to the crow family
2:17.5	and are among the most intelligent birds.
2:21.0	Forsberg observed them curiously fiddling
2:23.5	with the complicated locks on his outdoor lanterns
	...

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