S11: You can't make a science out of creativity, with designer and founder, Jenny Packham

Conversations of Inspiration

Holly Tucker MBE

Education, Society & Culture, Entrepreneurship, Self-improvement, Business, Personal Journals

5.0 • 1.3K Ratings

🗓️ 12 April 2021

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this week’s episode of Conversations of Inspiration Holly talks to designer and founder Jenny Packham. Raw, open and searingly honest, this interview will leave you in no doubt of the burning energy and powerful impact that living creatively can have on the world.

Jenny Packham is one of the UK’s most successful fashion brands, her designs have graced red carpets and been worn by the most influential and iconic women of our time and redefined bridalwear.

As a child, an early love of sewing and textiles was instilled by her grandmothers, igniting a lifelong passion. After graduating from fashion school in the late 80s Jenny went about building a luxury brand that has endured for more than 30 years.

Holly and Jenny discuss the rocky early days of creating a business, how vital it is to let creativity channel through you and how it’s impossible to make a science of it.

This episode covers the importance of being obsessed with the detail, the significance of building a brand that connects on an emotional level and the impact that the global pandemic has had on the bridal industry.

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Transcript

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0:00.0	Wow, I had the best conversation with the amazing Jenny Packham.
0:04.3	I've been a huge fan of Jenny's work for many, many years, especially after my dear sister
0:09.4	wore one of Jenny's dresses on her wedding day. I just couldn't wait to hear more about how she's
0:15.1	built such a beautiful brand that's endured more than three decades. I've always believed that the
0:21.1	best products and brands come from raw emotion that is deep within us. And when speaking to Jenny,
0:27.7	it was so clear to me that although she designs dresses that look wonderful and are coveted
0:33.1	the world over, for her it is about how they make a woman feel that really matters. Such down to
0:40.0	earth advice on what makes a bestseller, it was all music to my ears. This was a truly fascinating
0:47.0	conversation and such a privilege to hear Jenny's insights and understand more about her resilience
0:52.7	and business and what drives her to keep moving forward. And on recording the interview, she had
0:58.1	two days to go before her book, How to Make Address, was published. I have it and it is a must read.
1:12.9	I'm Holly Tucker and welcome to Conversations of Inspiration. Back in 2006, I founded Not on the
1:20.1	High Street from my kitchen table and since then I've gone on to launch Holly and Co. I'm the UK
1:26.3	ambassador of creative small businesses and I believe that having a business doing what you love
1:32.0	is the key to a happy fulfilled life. My dream is to help everybody start theirs. I'm here to offer
1:39.2	advice, inspiration, wisdom and encouragement and in my view, the best way to do this is by sharing
1:48.1	stories. So I've reached out to my favorite small businesses, entrepreneurs and those who simply
1:53.6	inspire me and ask them to share theirs. With thanks to Dell Technologies who've helped bring
2:00.1	this free podcast to life. Here are my conversations of inspiration. Hello Jenny, what a pleasure to
2:08.8	meet you. You've dressed some of the most iconic women of our time and somebody who adores
2:14.5	fashion. It is a dream come true to speak to you today. So welcome to Conversations of Inspiration.
2:20.3	Thank you for having me. Oh well, it's lovely to have you and I was just before we went on air,
	...

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