S11 E14: Avi Perez, Pyramid Analytics

Code Story: Insights from Startup Tech Leaders

Noah Labhart - Startup Founder & CTO

Tech News, News, Business, Technology, Entrepreneurship, Careers

4.6 • 216 Ratings

🗓️ 26 August 2025

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Avi Perez has been in the data and analytics space for more than 25 years. He began his career in banking and finance in Australia, but quickly grew tired of crunching numbers for the big wigs, wanting to find a better way to calculate this information. Outside of tech, he enjoys a wide array of music, from classical to modern trance. He's a big science fiction nut, enjoying shows like Aliens and the Matrix, and cooks up some exquisite cuisine on occasion.

Within his prior startup, Avi and his co-founders built out a way to make intelligent decisions for their business using data. After they exited the business, they wanted to continue their data stint, but in particular, commercialize the analytics solution they built.

This is the creation story of Pyramid Analytics.

Transcript

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0:00.0	This episode is brought to you by Paddle. As a startup, you face unique challenges to stay competitive.
0:06.2	You and your team need to stay focused on your product, not your payments. You need to do more,
0:11.2	M-O-R, and DIY less with Paddle. Paddle is your merchant of record, becoming the seller of record
0:18.3	for your SaaS transactions, enabling your team to focus on what's important, your product.
0:24.1	Battle handles all payment management across multiple gateways and methods,
0:28.1	taking ownership of tax liability while remaining compliant with regulations across all markets.
0:34.3	The platform handles all aspects of SaaS billing, billing models, upgrades,
0:38.2	add-on, trials, and more. Let's look at the results. M-O-R revenue optimization is built
0:44.4	into paddle and accounts for up to 16% higher conversion rates, reduced payment failures,
0:50.7	localized pricing, and churn prevention, recovering 40% of cancellations.
0:55.9	Their developer-friendly tools are API-first with comprehensive documentation, removing the
1:00.6	burden from your engineers. With Paddle, as your merchant of record, you'll generate more
1:06.1	revenue, find and keep more customers, grow faster, and stay stay compliant everywhere so what are you waiting for
1:13.6	get more revenue with less hassle at paddle dot com okay guys i got a serious update for you you heard me
1:22.9	talk about seema and the product roadmap radar i caught up with Matt, who's the founder there,
1:28.0	and he gave me the latest on what they are building. And my mind is blown. The team at SEMA
1:34.0	are taking things to the next level. Built around the core of the product roadmap radar,
1:39.0	i.e. code and Jira analysis, they are building agent orchestration across the product lifecycle.
1:45.0	Picture this. You hook up this system, same as before, i.e. integrate your repository and your backlog, Jira today.
1:51.0	From that point, CEMIS agent analyzes the code base and makes suggestions as to what needs to be done next and what could improve optimize the product.
2:00.0	Then, if those tasks are routine, the agent assigns the task to a coding agent, think something
2:05.8	like Devin, to complete the minutia while assigning the human-in-the-loop tasks to engineers themselves.
	...

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