S10: Challenging the conventional by curating beauty, with Alexia Inge, co-founder of Cult Beauty
Conversations of Inspiration
Holly Tucker MBE
5.0 • 1.3K Ratings
🗓️ 23 November 2020
⏱️ 60 minutes
🧾️ Download transcript
Summary
Growing up in a village in Somerset, Alexia’s background in the fashion and PR world gave her an insight into an industry that had always previously been dominated by much larger brands.
But it was whilst recovering from a serious car accident that Alexia came up with a plan for a one stop online shop selling the best beauty products that actually worked.
Cult Beauty was built by women for women and in this episode, Holly meets a kindred spirit who shares many of the same experiences - from building an online brand with no tech background to their personal lessons on raising funds.
Not only does Holly and Alexia’s conversation shine a light on the importance of community and the power of small, it’s a real celebration of female founders.
Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.
Transcript
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| 0:00.0 | This week it was my absolute pleasure to speak with Alexia In, co-founder of Cult Beauty. |
| 0:06.0 | As a genuine fan and possibly their biggest customer, it was a joy to speak to her. |
| 0:11.6 | A true kindred spirit who has a female tech founder in the mid-2000s shared many |
| 0:16.9 | lessons and feelings that mirrored my own when building not on the high street. A trailblazer who pushed boundaries challenged the norm |
| 0:25.1 | and revolutionized the beauty industry. After a serious car crash and a long |
| 0:30.1 | period of recovery, Alexia was determined to make something positive |
| 0:34.4 | come from such a dark time so she built cult beauty a tech brand which gives a |
| 0:39.7 | voice to small independent businesses a woman after my own heart. |
| 0:45.0 | Bow your head and let your eyelids close on down where we're going, |
| 0:50.0 | you won't need to bring your frown. |
| 0:52.0 | I'm Holly Tucker and welcome to conversations of inspiration. |
| 0:57.0 | Back in 2006 I founded not on the high street from the kitchen table and since then I've gone on to launch Holly and Co. |
| 1:05.3 | I'm the UK Ambassador of Creative Small Businesses and I believe that having a business |
| 1:11.3 | doing what you love is the key to a happy fulfilled life. |
| 1:15.4 | My dream is to help everybody start theirs. I'm here to offer advice, |
| 1:20.9 | inspiration, wisdom and encouragement and in my view the best way to do |
| 1:26.1 | this is by sharing stories. So I've reached out to my favourite small businesses, entrepreneurs |
| 1:32.4 | and those who simply inspire me and |
| 1:35.1 | ask them to share theirs with thanks to NatWest who have helped bring this |
| 1:39.5 | free podcast to life. Here are my conversations of inspiration. |
| 1:46.0 | Hi Alexia, it's wonderful to meet you and I'm excited to talk to you today about the |
| 1:51.1 | incredible business, your business cult beauty. Before we started chatting, |
... |
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