I must have had it on very good authority.

Sometimes an artist thrives on limitations.

For some folks, if you can make every creative choice, you won't make any choice at all.

Option paralysis is real.

So you set limits on yourself, both as a creative challenge and as a corrective to make

sure your initial vision remains unobstructed.

The success of the White Stripes is a prime example.

Then other times, a force completely outside your control shuts off options and limits

your choices for you, requiring you to operate within those new boundaries.

The success of the White Stripes is a prime example.

I'm Sean Cannon from Third Man Records and Nevermind Media.

This is Striped, the story of the white stripes.

Now, do you want an explosion now?

Yeah, Jimmy.

They don't want to explode now.

Last episode, you heard all about Jack and Meg White striking a deal with sympathy for the record industry.

Jack joining the go and that band signing to Sub Pop,

and then the White Stripes recording their debut album in January 99.

Now, this time around, we're picking up just a couple weeks after that,

with a band doing a live radio gig.

At WDET Studios, which is in the Cass Corridor neighborhood in Detroit. So it's right down the street

from the gold dollar and the magic stick. It's right in the heart of where they're playing.

...