S1 E10: Dirtea: Making mushrooms mainstream

Big Fish with Spencer Matthews

Global

Business, Health & Fitness, Entrepreneurship

4.8 • 1.1K Ratings

🗓️ 10 January 2023

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Would you replace your morning coffee with a cup of mushroom powder?

Andy and Simon Salter think you should. The brothers co-founded Dirtea 18 months in 2021, as part of a movement to make functional mushrooms accessible to the masses. Their business is now the market leader in its field and they’re working to destigmatise and educate people on the health benefits. Thousands of people all over the UK are now drinking their products, which are consumed like tea or coffee, on a daily basis. Dirtea is said to sharpen your focus, strengthen your immune system, improve your sleep and soothe stress, amongst many other benefits.

The co-founders of Dirtea say the health benefits and claims contained in this episode can be supported by research papers found on PubMed and mushroomreference.com, which is a curated list of references relevant to scientists who are curious about the effects of mushrooms.

If you have any further questions, we recommend you speak to your nutritionist or GP.

Please see some links:

https://pubmed.ncbi.nlm.nih.gov/18844328/

http://mushroomreferences.com/2019/10/18/the-neuroprotective-effect-of-hericium-erinaceus-extracts-in-mouse-hippocampus-after-pilocarpine-induced-status-epilepticus/

http://mushroomreferences.com/2021/12/20/hericium-erinaceus-mycelium-ameliorate-anxiety-induced-by-continuous-sleep-disturbance-in-vivo/

https://pubmed.ncbi.nlm.nih.gov/23510212/

Transcript

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0:00.0	This is a Global Player Original podcast.
0:05.0	Please see the show notes of this episode to look at the research into the health benefits and claims contained in this podcast.
0:10.0	If you have any further questions, we recommend you speak to your nutritionist or your GP.
0:15.0	The biggest barrier we have is the stigma. We did the first ever mushroom bar in the world in Selfridges.
0:19.0	And the amount of people, I was shocked, said, is it a drug though?
0:22.4	The whole point is getting away people thinking that actually the mushrooms we sell are psychedelic.
0:30.7	Hi, I'm Spencer Matthews and welcome to Big Fish. Join me each week as I sit down with famous CEOs,
0:37.0	fantastic entrepreneurs, incredible designers and other famous faces to discuss what it takes to be the best.
0:46.7	Would you replace your morning coffee with a cup of mushrooms? Andy and Simon Salter are here to explain why you should.
0:52.4	The brothers co-founded Dirty 18 months ago in
0:55.1	2021 as part of a movement to make functional mushrooms accessible to the masses. Their business is now
0:59.7	the market leader in its field and they're working to destigmatize and educate people on the
1:04.3	health benefits that mushrooms can bring you. Thousands of people all over the UK are now drinking their
1:08.9	products which are consumed like tea or coffee on a daily basis.
1:11.6	Honestly, I've never spoken to two individuals who know more about their respective field than these two.
1:16.6	If you are keen to learn about mushrooms, you've come to the right place.
1:20.6	Let's kick off. Do you go by the Salter Brothers?
1:24.6	Mushroom Brothers.
1:25.6	The Mushroom Brothers.
1:26.6	Yeah, yeah. And you're of course the co-founders of Dirty.
1:29.8	Yes.
1:30.3	Tell us about that.
	...

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