Hi everyone, I'm Hilary Kerr, the co-founder and chief content officer of Who Up Where,

and this is Second Life, a podcast spotlighting women who have truly inspiring careers.

We're talking about their work journeys, what they've learned from the process of setting

aside their doubts or fears, and what happens when they embark on their Second Life.

Today, I'm speaking with the founder and CEO of Reorganize, Rhea Safard.

In 2016, Rhea founded Reorganize, a luxury home organization, relocation, and curation solution.

Today, in addition to helping families across the nation make their homes more functional,

she also has an extensive celebrity client roster, including Paris Hilton and Chrissy Teigen,

and has created co-branded product lines with Target and Amazon, and now people can access Rhea's

immense knowledge through her new book, The Organized Home for New Parents.

But Rhea wasn't always helming a home organization business, in fact, she considers herself

a naturally messy person. Before reorganize, Rhea was working in real estate, and though her

growing salary wasn't icing, it wasn't the field for her. So, after the birth of her first child,

she left her job and embarked on a new path to build something of her own. After years of

slowly building clientele, in 2019, Jen Atkin sent her a DM about organizing her beauty closet,

and the rest is viral history. Rhea's story is so inspiring, and she's here to talk about it all.

Now, on Second Life, it's Rhea's Safard.

All right, Rhea, you ready to do this?

Yes, I'm so excited.

Good, me too. Okay, so we like to start this podcast at the beginning. What did you study in

school, and much more importantly, what did you think you were going to be when you grew up?

So, I changed my major seven times when I was in college.

...