RYB994: What Are Good Email Open and Click Through Rates in 2021? - Jam Session
Rock Your Brand Podcast
Scott Voelker
4.8 • 1.1K Ratings
🗓️ 4 June 2021
⏱️ 25 minutes
🧾️ Download transcript
Summary
Today, we will be talking about good email, open rates, and click-through rates. We look at how many people open our emails on our email list and how many people click a link inside. I'm going to share with you some things that you can do to increase these.
I'm also going to give you the expectations because some people think I've got a thousand people on my email list. Thousand people should open my emails, but that's not the case.
I mean, think about this. If you had ten friends and you sent all of them an email, not all of them are going to open your email immediately, or even at all. Sometimes they get busy, and then you got to remind them, right?
I'm going to share with you how we can increase the open rate, which will increase the click-through rate. I'm going to share with you one little tip that I want you to start doing if you are not doing this already. Now this will definitely increase your opens and clicks. That's what we're going to be talking about here today.
Transcript
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| 0:00.0 | Guess what time it is? Friday Jams! |
| 0:03.6 | Hey, hey, hey, what's up everyone? Welcome to the Rock Your Brand Podcast. I'm your |
| 0:09.5 | host Scott Boker, a serial entrepreneur on a mission to help you. |
| 0:14.3 | This show is designed to teach you, to inspire you, to motivate you, to take |
| 0:20.1 | massive action, and build a future-proof business. So whether you're just |
| 0:26.6 | starting out or taking your existing business to the next level, this is your |
| 0:30.7 | home. Now, if you're ready, I'm ready. Let's rock your brand. What's up everyone? |
| 0:37.6 | Welcome to this Friday Jams session. Super excited you're here, and if you haven't |
| 0:42.9 | heard me say it before, I'm going to say it right now. This is probably one of the |
| 0:46.1 | highlights of my week, because I get to hang out with some cool people every |
| 0:51.0 | single Friday and answer some really awesome questions. Now, you might be asking, |
| 0:56.0 | Scott, how do I get my question answered? Well, all you need to do is become part |
| 1:01.0 | of our Take Action Crew. How do you do that? Very easy. Head on over to TakeActionCrew.com. |
| 1:07.4 | It's totally free, and we do it every single Friday, and it is a blast. So what |
| 1:13.2 | you're about to listen to is one that we did last week. So this way here, even if |
| 1:18.4 | you can't attend, you can always show up here to the Rock Your Brand podcast and |
| 1:22.8 | listen to our live jam session. All right, guys, so sit back, relax, and let's jam. |
| 1:28.1 | All right, welcome back to another Friday Jams session. Today, we are going to be |
| 1:34.1 | talking about, well, a really important topic. One that I get asked a lot about, |
| 1:40.2 | and that is Scott, what are good email open rates and click through rates. Now, if |
| 1:47.4 | you're listening to this and you're brand new and you're like, Scott, I don't even know |
| 1:51.1 | what that means, really quickly, we are looking at how many people open our emails on our email |
... |
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