It's about building that no like and trust once we do that, then from there, we can do

all of the other things because now they know us when our email comes in, you don't even

have to worry about the subject line as much because they recognize the name.

Hey, hey, hey, what's up everyone, welcome to the Rock Your Brand podcast, I'm your host

Scott Boker, a serial entrepreneur on a mission to help you.

This show is designed to teach you, to inspire you, to motivate you, to take massive action

and build a future proof business.

So whether you're just starting out or taking your existing business to the next level,

this is your home.

Now, if you're ready, I'm ready, let's rock your brand.

All right, welcome to this edition of the podcast or of the Facebook Live for our

Coffee Talk.

However you're listening to this, today I'm excited because we're going to be talking

about the secret to building a loyal audience in your niche that will buy, that will become

a customer.

I have four things, four steps, let's call them that are going to allow you to do this.

They are the same four steps that I've used over and over and over again in multiple

niches and I continue to do it to this day and I'm going to share with you how to do this.

Now, one thing I do want to throw out there, a lot of people think of an audience of this

massive thing.

It's got to be a giant audience, wrong.

My very, very first audience that I built was through an email.

...