I knew nothing, you know, I came into this just like a lot of people. I was looking to maybe sell on Amazon and go that direction and it's made more sense what what you were talking about just starting from scratch and kind of reverse engineering it seemed to make more sense to me What's up everyone? Welcome to the Rock Your Brand Podcast. I'm your host Scott

Boker, a serial entrepreneur on a mission to help you. This show is designed to

teach you, to inspire you, to motivate you you to take massive action and build a future-proof business.

So whether you're just starting out or taking your existing business to the next level, this is your home.

Now, if you're ready, I'm ready, let's rock your brand.

What's up guys? Welcome back to another episode of the rockabram podcast. This is

episode 927 and today I am fired up because if you're listening to this

before 2021 well we are going to be kicking off the new year here with a bang.

And I just did an episode, literally just the last episode and talked about my predictions for 2021 and the opportunities

that we can take advantage of for growing our brands in 2021 so if you'd miss

that episode I would encourage you to go back and listen to that but today what I decided to do

Was really give you a recording from a coaching call that I did with one of our Brand Creators Academy members and we just

unpacked a recent promotion that he did. Now let me just give you a little backstory.

His name is Matt and he's been in for just about a

year I believe and you know started from scratch he's actually a paid fireman

full-time and he does this on the side looking to build his brand and I think he's

got like nine more years as a paid fireman I think that's the number but he wants to build a brand.

And it's a great market, a great niche that he's in,

and he started from scratch.

So what I wanted to do though, because he's grown so much

since he's joined, and he's built a website from scratch.

Never knew how to really you know even do any blogging and now he's producing content on a regular basis he's getting steady traffic

...