Welcome to this week’s session of our Friday jam session. It’s always one of the highlights of my week. It’s so fun to hang out with some awesome people and answer some great questions. If you’d like to join us, it’s super easy. Head over to takeactioncrew.com and answer a couple of simple questions. It’s totally free, and you’ll be able to learn right along with us and even get some of your own questions answered in the process. So what are you waiting for?!

Today we’re going to talk about the best email promotion strategies during the holidays. I get questions regarding this topic often and figured it would be a good time to cover this with the holidays fast approaching.

Build a Relationship With Your List Before Launching a Promotion

If you are thinking about sending out a promotion to your email list, don’t expect it to be successful if you just send out an email with your promotion. There are some things to consider and to prepare before you ever send anything out.

If you don’t have an email list, you’ll definitely want one to take full advance of the practices that I’m sharing with you today. If you need help building your list, sign up for our new email list building fast track workshop. You’ll be able to grow your list to 500 subscribers in just 30 days. It’s much easier than you might think.

Before you ever send a hardcore promotional to your email list, you need to let them know you are there to give them valuable information. Use the know, like, and trust method. Make sure people know who you are, like what you’re providing them, and know that they can trust you and what you have to offer. All before you ever ask them for anything in return.

In the beginning, provide 90% value and 10% promotion. As you gear up for a promotion, you can focus an additional 10% on your promotional efforts but not much more than that.

Steps to Prepare for Your Promotion

Before you ever start advertising your promotion, there are a few things that you need to do beforehand that will ensure that you see the most success.

Step 1: Create an Offer They Can’t Refuse

You need to have a great offer to share when you send out a promotion. A 10% discount isn’t going to get anyone excited to sign up or purchase your product.

If you’re selling a physical product, you could give them a free digital product, a bonus, or an instructional video to go along with their purchase. During a promotion, an incredible offer is going to get your subscribers to take action and purchase your product. So, take some time to really think about what you could offer to motive them to buy.

Step 2: Explain the Timing of Your Offer

Explain to your subscribers why you are offering this promotion and explain the timing. If you’re offering a holiday promotion, explain why you decided to launch it on a specific day that you did. If you only have a limited supply, be sure to mention that as well.

Step 3: Establish a Deadline

There needs to be some scarcity i