Today I have Judson Morgon on the Podcast. He owns a company called “Butter” that helps people create videos for their brand. Today, he will share his struggles and what it took for him to get where he is today. Before we dive in I want to let you know about something really exciting! We just finished creating a new workshop to teach you how to create your own digital product within 30 days. To sign up for the course, head over to brandcreators.com/digital.

How Judson’s Entrepreneurial Career Began

I started my career as an actor in New York and have a master’s in acting and directing. I was there for five years, and did really well, and was on a Broadway show. That’s where I met my wife. Her career took us to LA. I quickly realized that I didn’t want to live a life as an actor and have always felt like I was meant to be an entrepreneur.

I ended up moving behind the camera. I noticed that big brands always need help creating content. From there, I created an agency creating videos for brands. My expertise is to incorporate stories within each video.

Always Be Prepared to Pivot

When I started my agency, my wife was succeeding as an actor. It was paying the bills while I was figuring things out starting my business. I really wanted to figure out my own thing and how to make a nice living being my own boss. It was a challenging part of our marriage, while my wife was the primary breadwinner.

Growing up, I never understand the importance of providing for my family in the way that they needed. It took some serious therapy and my wife communicating in an open way about her needs. It’s important to think ahead about how do you want to provide for your family and how you’re going to make it work.

For me, I had to set a goal, reverse engineer, and take action every day. The key is to pivot, pivot, pivot until you find your niche and passion, and take massive action daily! You can’t sit on the sidelines and wait for things to happen.

Around 2015 I discovered the Amazon FBA model and started a business around that, and I also started my video agency around the same time. It’s a nice combination, and it was nice to find a way to provide for my family and feel like I was doing my part.

Look For a Need in Your Market

Before I started my own business, I was making films within the music industry. I was good at doing things on a budget and was a great storyteller, and had steady work coming in. I saw a need for creating corporate videos and was impressed with how much brands were willing to pay for them. Over the past four years, I transformed where it was just me making videos to building out an entire team.

When COVID hit, we shifted our focus more to making more videos for eCommerce brands. We primarily focus on video because Facebook and Amazon both like video best. There is a huge opportunity in video because not everyone can or even wants to do it on their own.

Tips for Effective Story-Telling