What we want to do is we want to create a lead magnet and if it's going to be a giveaway

it needs to be really really focused on that market that only someone in that market would want.

Well hey hey what's up everyone welcome to the rock your brand podcast.

I'm your host Scott Boker a serial entrepreneur on a mission to help you.

This show is designed to teach you, to inspire you, to motivate you to take massive action

and build a future-proof business.

So whether you're just starting out or taking your existing business to the next level,

this is your home.

Now, if you're ready, I'm ready, let's rock your brand.

What's up guys?

Welcome back to the Rock Your Brand Podcast.

This is episode 9.02 and today we're going to be talking about giveaways

versus digital downloads to build our email list and that's a question that I get quite often and there are

pros and there are cons but really both of them work and what I decided to do is I devoted a full coffee talk to

where I jumped on and we went through the pros and the cons and also gave you some examples of what it looked like

from running a giveaway the cost and then also running a digital lead magnet and the cost of that when we're running paid ads.

So if you are at all thinking to yourself, I'm not quite sure if I should be building my

list with a giveaway or with a digital download.

This episode here will give you a little bit of clarity on that.

Now I will say this, they both work. I've used them both and I'll talk in

depth about that in this episode but I did just want to say no matter where you

are you should be thinking about building that email list if you haven't started already.

...