Ryan Holiday on The Art and Stoicism of Digital Marketing
The Daily Stoic
Daily Stoic | Backyard Ventures
4.5 • 5.3K Ratings
🗓️ 2 April 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
Today, Ryan presents a live talk that he gave in September 2022 to a group of business leaders about the art and business of modern marketing. He covers why competition is for losers, how to create clarity around what you are making and who you are making it for, the importance of doing work that addresses actual problems, and more.
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Transcript
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| 0:00.0 | Hey, prime members, you can listen to the Daily Stoic Podcast early and add free on Amazon Music. Download the app today. |
| 0:12.0 | Welcome to the weekend edition of the Daily Stoic Podcast. On Sundays, we take a deeper dive into these ancient topics with excerpts from the Stoic texts, |
| 0:21.0 | audio books that we like here recommend here at Daily Stoic and other long form wisdom that you can chew on on this relaxing weekend. |
| 0:32.0 | We hope this helps shape your understanding of this philosophy and most importantly that you're able to apply it to actual life. |
| 0:40.0 | Thank you for listening. |
| 0:43.0 | Hey, it's Ryan. Welcome to another weekend episode of the Daily Stoic Podcast. I had a very, very crazy week in September of 2022. |
| 0:58.0 | We have a whole YouTube video about it, one crazy week in the life of a stoke. Basically, I did a talk in Denver that I came home. I did a talk in Austin. |
| 1:08.0 | I saw Iron Maiden play at the Moody Center. Then I did a talk in Las Vegas. I flew out at like 5 a.m. so I'd get up at like four or no, three 30. |
| 1:20.0 | I think it's insanely early. Flute a Las Vegas. I got to take a nap in my hotel room for like 20 minutes, order room service. Go downstairs, give a talk. |
| 1:28.0 | And then I went up to Sarah Gordo where I ran from the bottom of Sarah Gordo to the top, basically the town of Keeler to the top of Sarah Gordo, which is this ghost town and the mountains of Inno County. I basically did about 5,000 feet of elevation climb over eight miles and a little under two hours. It was grueling. |
| 1:48.0 | But part of the reason I was so grueling is one it took me forever to drive from Vegas to Sarah Gordo. It's been on this crazy flooding and blah, blah, blah. |
| 1:56.0 | But the talk I gave in Las Vegas this morning had been I really felt it. I was like locked in, went great. And then I did like there's like a Q&A after anyways it was it was a it was just like sometimes sometimes you dialed in at a level that you're not normally dialed in. |
| 2:14.0 | It doesn't mean you're not normally dialed in. You're just really dialed in and I was really dialed in. And I forgot to say all of this was for the launch of discipline is destiny. So it was certainly a test of my discipline and stamina and endurance in many ways. |
| 2:28.0 | But normally on these Saturday episodes we bring you excerpts like from the classics or excerpts from some of my favorite books. And in this one I wanted to bring you one of my talks that's tangentially connected to stoicism but not fully connected to stoicism. This is where I get to talk about what I think about as a professional right like obviously I write and talk about so philosophy is what I apply in my life. But I have to be a professional in that thing at the first |
| 2:58.0 | figure out how to make that message compelling. I have to make it sustainable. I have to make it shareable. I have to make it something that connects with people not just of the moment but hopefully over a long period of time. I have to make something have to do my work at an high and elite level. How does one do that? How does one build an audience? How does one connect with the audience? How does one cultivate the audience? How does one serve the audience? Without being owned by the audience. These are all questions that I have to think about like when I have my |
| 3:27.0 | technician hat on right my strategy hat on. And that's what we're going to talk about in today's episode. I was in Las Vegas for this talk to a digital mortgage group and it was nice of very nice of them to have me and I'll let you listen in on that. |
| 3:46.0 | We're going to talk about how you make stuff that lasts how you create work that dresses actual problems that real people are going through and how I work to make stoicism relatable practical both time lists and time Lee as Robert Green taught me to do and without further ado I'll give you that talk. If you haven't read discipline is destiny please do check it out and speaking of which. |
| 4:08.0 | The daily dad is available for pre order at daily dad book.com that is the release cycle that I am in the middle of now slightly less crazy slightly less travel but it was a week I hope not to repeat but in the meantime I'll let you listen in to my talk on how you make work that lasts. |
| 4:29.0 | Hello I'm Hannah and I'm Suryte and we are the hosts of a red handed a weekly true crime podcast every week on red handed we get stuck into the most talked about cases from the Idaho student killings the Delphine murders and our recent rundown of the Murdoch saga last year we also started a second weekly show short hand which is just an excuse for us to talk about anything we find interesting because it's our show and we can do what we like we've covered the death of Princess Diana and unholy Quran written in Saddam Hussein's blood. |
| 4:58.0 | The gruesome history of European witch hunting and the very uncomfortable phenomenon of genetic sexual attraction whatever the case we want to know what pushes people to the extremes of human behavior like can someone give consent to be cannibalized what drives a child to kill and what's the psychology of a terrorist listen to red handed wherever you get your podcasts and access our bonus short hand episodes exclusively on Amazon music or by subscribing to Wondry Plus in Apple podcasts or the Wondry app. |
| 5:28.0 | Well it's good to be here I don't know what your pandemic story was like but I started March of 2020 with two kids under the age of four and then I happened to have just begun the process in February of 2020 of opening a small town bookstore in rural Texas so it would have been hard under ordinary circumstances it took longer than we thought it cost a lot more |
| 5:57.0 | than we thought everything that could go wrong inevitably did go wrong on top of the fact that when we were done it was illegal to open and it was a little bit like Elon Musk once described starting and running a business as like eating glass and staring into the abyss of death it was a little bit like that it was also like an arrest the development I think I've made a huge mistake we repeated that to ourselves many many times but I think that's the biggest problem. |
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