Ryan Holiday: How to Make Stuff That Stands the Test of Time.
Good Life Project
Jonathan Fields / Acast
4.5 • 3.4K Ratings
🗓️ 17 July 2017
⏱️ 65 minutes
🧾️ Download transcript
Summary
Guest: Ryan Holiday is the bestselling author of multiple books, including The Obstacle Is the Way, Ego Is the Enemy and Growth Hacker Marketing.
His company, Brass Check, has advised companies like Google, Taser and Complex as well as multi-platinum musicians and some of the biggest authors in the world, such as Tim Ferriss, Tony Robbins, and Arianna Huffington. His latest book, Perennial Seller, Ryan reveals to creatives of all stripes—authors, entrepreneurs, musicians, filmmakers, fine artists—how a classic work is made and marketed.
Story: The art of making stuff and bringing it to the world. Stuff that lasts. Stuff that is designed to endure the test of time. We dive into his journey of becoming a writer, which was certainly not linear, and he's written some provocative things about what he's learned about the world of media, marketing and manipulation.
Big idea: What we're really creating when we create something that we want to matter in the world.
You’d never guess: At nineteen Ryan dropped out of college to apprentice under Robert Greene, author of The 48 Laws of Power.
Current passion project: He does all this while minding a herd of longhorn cattle, goats (Bucket, Biscuit, and Watermelon), chickens, ducks, geese and a miniature donkey and a five-acre lake filled with bass, catfish, and sunfish at his Texas ranch outside Austin.
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Transcript
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| 0:00.0 | The end of the day, all things that are successful are successful because of word of mouth. |
| 0:07.0 | You know, because somebody said it was good and you should read it or watch it or they |
| 0:11.5 | saw it on your wall or they like the shoes that you're wearing. |
| 0:15.2 | You know, that's why things sell. |
| 0:17.5 | And so if you're not making something great that is designed to capitalize on word of |
| 0:22.5 | mouth, you're making something that is inherently fragile. |
| 0:30.5 | Today's guest Ryan Holiday is a national best selling author of a whole bunch of different |
| 0:35.0 | books. |
| 0:36.0 | His latest called Perennial Cellar, which is all about the art of making stuff and bringing |
| 0:41.4 | it to the world. |
| 0:42.7 | Stuff that lasts, stuff that is designed not to be a flash in the pan, but actually to |
| 0:46.2 | endure the test of time and be there 5, 10, 15, 25 years from now, whether that's a book, |
| 0:51.8 | a body of work, a company, a product of brand, whatever it may be. |
| 0:55.5 | He also has a pretty interesting background and his journey into being a writer was certainly |
| 1:01.0 | not linear as he describes a lot of things overlapped to bring him to the place that he's |
| 1:06.2 | at. |
| 1:07.2 | He's written some provocative things about what he's learned about the world of media, |
| 1:11.4 | marketing and manipulation. |
| 1:13.6 | So really interesting, deep dive, excited to share his wisdom with you and some of the |
| 1:18.4 | bigger questions around what we're really creating when we're creating something that we |
| 1:23.2 | want to matter in the world. |
| 1:25.2 | I'm Jonathan Fields. |
... |
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