RV News Brief | Camping World Will MAKE Eddie Bauer RVs? Yosemite Reservations, and More
RV Miles Podcast
RV Miles Network
4.8 • 1.3K Ratings
🗓️ 27 February 2022
⏱️ 7 minutes
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| 0:00.0 | I'm Jason Eperson. This is RV Miles and it's time for this week's RV and camping news roundup. |
| 0:06.6 | We got to begin with camping world. The nation's largest RV dealership chain who just announced |
| 0:12.1 | their 2021 year and earnings touting a gross profit margin of 2.5 billion an increase of 44% |
| 0:21.0 | over 2020. So yeah, they're not hurting. But it was a different announcement from camping world |
| 0:26.6 | that caught my eye. They've apparently entered into a licensing agreement with outdoor retailer |
| 0:32.4 | brand Eddie Bauer that will have them bringing the Eddie Bauer name to RVs, both trailers and motor |
| 0:39.5 | homes. But made by whom, the press release didn't specify, I sure hope they don't plan to make |
| 0:45.6 | them themselves. I don't even know if they can with the kind of agreements that are made between |
| 0:50.2 | manufacturers and dealers. They'd have to have a brand partner to build these and from the few |
| 0:55.1 | people I've talked with about this, I don't think they've chosen a partner to build these RVs |
| 0:59.6 | that are supposed to come out in the third quarter of this year. And they were very thorough to say |
| 1:05.2 | quote, the product offering will include several models of toable ultra light travel trailers, |
| 1:10.6 | full size travel trailers, and mid profile fifth wheels, and A, B and C motorized units. They |
| 1:18.5 | also plan to sell a variety of Eddie Bauer branded items in their stores. I'm guessing you'll see |
| 1:23.2 | Eddie Bauer RV bedding and camping chairs. But look, I don't like to inject a lot of opinion into |
| 1:28.5 | these newscasts, but this is clearly a half baked idea. First of all, I'm sorry Eddie Bauer fans, |
| 1:35.2 | but they are a shell of the company they once were. After a couple of bankruptcies and several |
| 1:39.9 | changes in ownership over the last 20 years or so, they're now owned by a company called |
| 1:44.3 | Authentic Brands Group, who hawk everything from Brooks Brothers to Elvis, a lot of brand names that |
| 1:49.6 | don't have a ton of meaning anymore. And this is at least a third time camping world has partnered |
| 1:54.6 | with them. They licensed the Nautica name for things like water skis, wakeboards, and life jackets |
| 1:59.7 | at their overtens stores, and the Thomas Phil name for RV furniture. It seems to me like camping world |
... |
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