Running a contemporary art museum is a balancing act
Corner Office from Marketplace
Marketplace
4.8 • 545 Ratings
🗓️ 10 February 2020
⏱️ 19 minutes
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Summary
Joanne Heyler, founding director of the Los Angeles contemporary art museum The Broad, takes Kai on a tour of the vaults where the collection that’s not on display is kept. They discuss both how art can reflect the economy and the business of running a museum.
Transcript
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| 0:00.0 | Hey, everybody, it's Kai. |
| 0:04.5 | Thanks for downloading this episode of the Corner Office podcast. |
| 0:07.6 | This week, we're brushing up against the art world, specifically art museums. |
| 0:12.7 | While the global art market itself is pretty huge, for a lot of us, our main exposure to that market is through art museums, places like the Brod. |
| 0:21.8 | The Brod Museum is a contemporary art museum in downtown Los Angeles. |
| 0:25.6 | It houses the private collection, something like 2,000 items of Los Angeles philanthropists, Eli, and Edith Brod. |
| 0:32.9 | The museum itself opened to the public five years ago, but it also doubles as kind of a lending library |
| 0:38.3 | where the pieces not on display can be loaned out to other museums. |
| 0:42.6 | Joanna Heiler is the Brod's founding director. |
| 0:44.9 | We met up the other day for a walk and a talk. |
| 0:48.7 | We're expecting you. |
| 0:50.1 | Don't you ever see? |
| 0:51.2 | Ready to go to work? |
| 0:54.0 | You know, I was doing my reading for this, and it's amazing it's been five years. |
| 0:58.5 | I mean, it's gone like that. |
| 0:59.6 | It has gone like that. |
| 1:01.7 | And the amount of people who've come to the museum is just astounding us. |
| 1:07.4 | And we didn't even expect it. |
| 1:08.9 | We expected about $300,000 a year. |
| 1:11.2 | And it's how many now? |
| 1:12.5 | Last year, we welcomed 917,000 people. |
| 1:15.9 | Amazing. I mean, if you drive by and you see the lines, it doesn't surprise you, but it's still kind of amazing. |
... |
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