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The Indicator from Planet Money

Rumor has it Adele broke the vinyl supply chain

The Indicator from Planet Money

NPR

Business

4.79.5K Ratings

🗓️ 18 November 2021

⏱️ 10 minutes

🧾️ Download transcript

Summary

We're in the midst of a vinyl boom and chains like Walmart have been cashing in. But so have stars like Adele, who reportedly pressed over 500,000 records for her new album, "30." Today on the show, has Adele really clogged the fragile vinyl supply chain, or should we go easy on her?

Transcript

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0:00.0

NPR.

0:11.8

This is the Indiegated from Planet Money, I'm Darien Woods.

0:14.6

And I'm Stacey Bannock Smith.

0:16.1

And Darien, there is an economic force that is sending on us tomorrow.

0:20.9

There ain't no gold in this ring.

0:25.8

Adela's back.

0:26.8

Yes she is.

0:27.8

Adela's new album, 30 drops tomorrow.

0:30.8

This is easy on me, a single from that album.

0:33.4

And 30 is basically expected to break the internet.

0:37.2

You can pre-order the digital version or there's also this very special Deluxe double

0:41.7

LP that you can get.

0:43.7

Vinyl.

0:44.7

Yeah, so vinyl records have been having a mega comeback.

0:48.0

Sales have been rising pretty steadily for about a decade now.

0:51.3

And they surpassed CD sales last year for the first time.

0:54.2

And Darien, you know, Adela was not playing around with her LP release.

0:58.2

She apparently pressed more than 500,000 copies of her album.

1:02.4

That is a million single records.

1:05.1

And this was just like a mega order for the little vinyl supply chain.

1:10.0

I mean, supply chain issues had already been delaying a lot of vinyl.

1:14.0

And now, Darien, they're basically saying that Adela broke the vinyl supply chain.

...

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