On this week's bet the process, Jeff and I have a very interesting discussion with Keith White,

the executive director of the National Council for Problem Gambling.

This episode's a little different, but we learn a lot about the initiatives that the NCPG is involved in

and some of the issues endemic with problem gambling and operators.

So with that, let's start the process.

Bet, bet, bet, bet, bet the process.

Bet the process.

Welcome to the podcast.

Bet the process.

It's not the typical cookie cutter nonsense.

If you came just for picks, you're in the wrong place.

Find a town with the narrative to make a strong case.

Instead of blindly assuming a team must be tanking.

We're looking for the edge of messy P-body rankings, crunching all the numbers in the

simulator system that break down the data analytically driven.

We now welcome in Keith. numbers in a simulator system that break down the data analytically driven media coverage,

the sports gambling is pathetic. We now welcome in Keith White, the executive director of the National Council on Problem

Gambling to the Beth a process podcast.

And obviously, as a gambling podcast, you know, I think we've talked a lot about the merits of gambling,

but obviously talking a little bit about the challenges and whatnot is something we've actually

tried to talk a little bit about, but this is probably going to be a little bit different.

So, Keith, and I'm going to let Rufus lead a lot of this, but tell us a little bit about

...