RSR290 - Björgvin Benediktsson - "You Get What You Give" The Story of a Home Studio Engineer's Path to Success
Recording Studio Rockstars
Lij Shaw
4.8 • 543 Ratings
🗓️ 26 March 2021
⏱️ 132 minutes
🧾️ Download transcript
Summary
My guest today is Bjorgvin Benediktsson an Icelandic-American author, audio educator, and entrepreneur. He is also a friend of mine and the founder of www.audio-issues.com where he has taught thousands of music producers how to make a bigger impact with their music since 2009.
His latest book, You Get What You Give is a business parable a la The Go-Giver that follows Casey, an aspiring music producer stuck in a dead-end job. He dreams of becoming successful in the music industry but has no idea how to find clients. After a disastrous start (sound familiar?), he meets a mentor who teaches him the success principles he needs to make an impact and find success with his music.
Björgvin is the author of seven other books in the music industry: Step By Step Mixing, Get More Gigs, and Better Mixes in Less Time. He has written over 1,000 articles on music production and his advice has been featured in publications such as MusicTech magazine, The Huffington Post, CD Baby's DIY Musician's Blog, Audiotuts, and the SAE Institute.
Today we are going to talk about his new book, and dig into some of the topics surrounding the business side of running a recording studio whether it's a pro or home studio or recording and releasing your own music. We will tackle the often elusive question of marketing and promotion so that you can connect with your customers and make a great living doing what you love.
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Transcript
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| 0:00.0 | This episode of Recording Studio Rockstars is brought to you by Sound Porter mastering, Adam Audio, |
| 0:06.3 | OWC, JZ microphones, Spectra-1964, and Isotope. In fact, you're hearing my voice right now on the |
| 0:14.0 | JZBB29 microphone through the Spectra-1964 STX-100 micpre, C-610 complementer, and isotope RX and ozone. |
| 0:23.6 | So get ready to rock. |
| 0:25.6 | Honestly, it's really just about making offers, having conversations as many as possible that hopefully lead to some mutual projects. |
| 0:33.6 | You don't even have to think about it as selling. |
| 0:35.6 | You can think about it just like, you know, when you were a little kid, you went to your friend's house and you just knocked down the door and it's like, hey, you want to come out and play? You know, that's really what we are doing is like, hey, do we want to play together? I might not play an instrument, but I'll help you make what you're playing sound great. Welcome to Recording Studio Rockstars. |
| 1:02.8 | I'm Lid Shaw, and this is the podcast created to help you become a rock star of the recording studio. |
| 1:14.6 | Music you become a rock star of the recording studio. I'm Brian Murphrey, and I strive to produce masters that move your song emotionally, |
| 1:19.6 | but maintain the spirit of your mix and the intention of the artist. |
| 1:23.6 | My promise is to give your music its best Sonic performance, not simply change it. |
| 1:28.3 | You work hard on your mix, and I always want to respect that. |
| 1:31.8 | My goal is to help you realize how great your mix can be, and I'll work hard to make sure it succeeds. |
| 1:37.7 | I don't just master. |
| 1:39.1 | I help your mix sound the best it can. |
| 1:41.5 | Contact me for a free mastering demo at soundporter.com. |
| 1:46.8 | I've got two words for you that will help you make your best record ever and not lose it. |
| 1:52.2 | Storage and backup. You want fast drives for composing and recording and reliable drives for |
| 1:57.8 | backup so you don't lose all your hard work when something goes wrong. That's why I chose |
| 2:02.3 | OWC Mercury Extreme Pro 6G internal SSDs for my studio computer and Mercury Elite Pro external drives for archiving. |
| 2:11.6 | Discover the best OWC drive options for your studio at macsales.com slash rockstars. |
| 2:20.8 | Hey, rock stars, it's your host, Lidshan. |
... |
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