Roy Spence

The Forward

Lance Armstrong

Lancearmstrong, Theforward, Sports, Arts, Wedu, Forward

4.5 • 2K Ratings

🗓️ 30 October 2017

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Roy Spence is a member of the Advertising Hall of Fame and a founding partner of GSD&M. Roy dropped into The Forward studio to talk about getting the Southwest Airlines business which lead to a relationship with Sam Walton and Walmart. Spence also talked about the future of advertising and the ability to change. They finished up their discussion talking about Roy’s desire to continue to walk across the country and The Promised Land Project.

Transcript

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0:00.0	Welcome back to the forward podcast. I'm your host Lance Armstrong each and every week.
0:05.4	My guest this week is an old friend of mine.
0:09.3	And one of the advertising industries, legends in fact, is in the Hall of Fame.
0:15.4	Long time Austinite, lifelong Texan Roy Spence
0:20.5	tell some amazing stories about the early days of the firm he started G.S. D&M.
0:26.6	Letters stand for the last names of all of his partners who were all classmates
0:31.8	at the University of Texas.
0:34.4	Talks about getting the account for Southwest Airlines transforming that
0:39.8	business.
0:40.1	Talks about Sam Walton calling him up.
0:43.0	Yeah, an old guy named Sam Walton,
0:46.2	you know, who ended up being one of the richest people in the world.
0:49.2	He calls him Collect, wants to talk to him about blowing up the Walmart brand.
0:57.0	Interesting, interesting guide, not just talking about advertising, talking about politics, talking
1:01.7	about culture, talking about hope, talking about promise. about I don't know if you guys saw some of my posts last week on all my socials but we're doing a screening of a documentary called
1:20.2	Le Ride L E Ride Phil Phil Kogan, the host of the amazing race, has been a cyclist for a long time,
1:29.5	has ridden across America once before. Somehow that wasn't hard enough for crazy enough.
1:35.0	He decided that in honor of a four-man team that raced the
1:41.0	1928 tour of France, one Kiwi in three Australians,
1:45.0	he thought it might be cool and fun to go replicate that effort.
1:50.0	So go recreate the bikes, find the bikes, you know, get them in good enough shape to ride them, which turns out was very hard to do.
2:00.0	And then to actually go ride the exact course from the 1928 tour. Now keeping in mind
	...

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