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Uncanny Valley | WIRED

Row Row Row Yourself

Uncanny Valley | WIRED

WIRED

Technology

4.1570 Ratings

🗓️ 22 September 2022

⏱️ 35 minutes

🧾️ Download transcript

Summary

Peloton's been weathering a rough year. The home workout company soared high in the early days of the pandemic, when demand for its stationary bikes and treadmills exploded. Then people started to ease back out into the world, and a number of high-profile accidents on Peloton equipment caused demand for the machines to plummet. But Peloton is still at it, hoping that one of its new products will lure people back to its brand of prestige workout tech. The latest is Peloton's new rowing machine.

This week on Gadget Lab, WIRED's outgoing executive editor of news Brian Barrett joins us one last time to talk about the new Peloton Row, and whether it could prove to be a lifeboat for the sinking company.

Show Notes

Read Lauren’s story about Peloton’s new rower. Also read Lauren on the camera-bedecked Peloton Guide, and Adrienne So’s review of the Guide.

Recommendations

Brian recommends that you subscribe to WIRED. Lauren recommends the fifth season of the podcast Fiasco, which is all about the AIDS crisis. Mike recommends Rachel Levin’s story in Bon Appetit called “I Eat Meat. Why Was Killing My Own Food So Hard?”

Brian Barrett can be found on Twitter @brbarrett. Lauren Goode is @LaurenGoode. Michael Calore is @snackfight. Bling the main hotline at @GadgetLab. The show is produced by Boone Ashworth (@booneashworth). Our theme music is by Solar Keys.

Learn about your ad choices: dovetail.prx.org/ad-choices

Transcript

Click on a timestamp to play from that location

0:00.0

Lauren.

0:00.8

Mike.

0:21.3

Lauren, how often do you hop on your Peloton bike? I'm going to answer like a Peloton employee would right now and say, it's funny you should ask, Mike. I was just on it this morning, which is true. But then I'm sort of like evading the question on how often I actually use it. I'm trying to get a sense of whether or not your Peloton usage has dropped over recent months. It absolutely has. Okay. Well, we're going to talk about that and other things

0:26.2

home workout related on this week's show. I can't wait. Hi, everyone. Welcome to Gadget Lab. I am Michael Colori. I'm a senior editor at Wired. And I'm

0:41.3

Lauren Good. I'm a senior writer at Wired. We're also joined by Wired's former executive editor of

0:46.3

news, Brian Barrett. Former. Hello, Brian. Hi. Not quite yet. I guess by the time this airs,

0:53.2

I will be former, but for now, I've still got a few hours on the clock. That's right. By the time you are listening to this show, Brian will have officially left us. His Slack account deactivated. No. Oh, man. So it's a sad day for us, and it's a sad day for everybody listening, I'm sure. But Brian, we could not let you leave without dragging you on here one more time to talk about Peloton. I appreciate it. I feel like not only do I love every chance I get to be on Gadduab. I love that I feel like the last two or three times now have been about Peloton, which is, I feel like our in-house go-to peloton guy, which I'm happy to be.

1:28.8

So because it's Brian's last day, we carried out a little tradition.

1:32.0

We made a wired cover, a mock-up of a wired cover with Brian's face on it and sent him off this morning with it.

1:39.4

And one of the taglines that I came up with for Brian was his next act is that is going to become a professional

1:45.7

Peloton rower. Is that right, Brian? I wish. Here's the point where you tell us actually

1:55.1

where you're going to work and what you're going to be doing, all the details. Oh, I can't. I

1:58.4

don't think I'm allowed to say a lot about it, but I'm just going to work on a new

2:04.1

startup out of the Emerson Collective, focused on trying to find a way to promote better

2:10.0

conversation online.

2:11.1

I think that's probably about as much as I can say, but looking for you.

2:14.2

Which, what could be easier than that?

2:16.0

Right.

2:16.4

Professional Peloton Rower. Yeah. Yep. Well, we can have better conversation here for now. Yeah, let's do it. Yeah. Yeah, this is a good, good trial run. All right. Let's get on with the show. As you may have heard on this show and elsewhere, Peloton has had a very interesting couple of years. Back at the start of the

2:35.3

pandemic, the company saw a huge surge in demand for its bikes and its treadmills. But as people

2:40.4

started to ease out of quarantine, they found they had less need for their home workout equipment

2:44.8

or the company's streaming workout classes. And through all this, Peloton has had to sort of

...

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