Hey everybody and welcome to the Dizz Unplugged Roundtable discussion for the week of August 7th 2006 on Pete Werner and joined again by our Orlando team, Ricky Pearson, Corey Martin, Bob Varley, Kevin Close and John Meijai.

And we're going to get right into it today. There's an awful lot to talk about. There's been some big developments over the weekend and we've made some updates to the site along those lines.

Corey, what did you start out telling us some of the things that we've...

Alright, on Thanksgiving we have a lot of big updates to the site. Just so everybody knows, all these updates can be found on any of our home pages at www.infra.com and DizzBoards.com.

The big one out right now is the new ticket prices. We've added those to the site. They have gone up the second time this year. It's staggering to me.

I can't... What really bothers me most of all though is the reason that Disney's given. This is like the salt in the wound that it's to address the needs of the travel industry.

That was the reason for this, was for the travel industry. What does that mean? What does that mean?

There's a $4 increase. The second time this year. We're in the middle of the highest gas prices we've ever seen. They're going up by the minute. Airfares are out of control. We've got a war in the Middle East.

We just got done. 90% of the country was just in the worst heat way we've ever had. I'm watching on the news that talking about...

Now, you know, there was serious news organization saying this is the start of the apocalypse and Disney's raising ticket prices and saying it's for industry need.

What the industry needs right now I think is... I don't know for the prices to be a little more reasonable. It's already too expensive.

And this time, it's just getting ridiculous. I'm sorry. I just think the price of one day price of a theme park ticket, $67. It's just out of control.

It would make sense if the one day ticket price went up while the other ticket prices went down. But that's not the case.

Absolutely right. All the prices went up across the board. And the other thing is it's not just the ticket price themselves per day.

They've also raised those add-on options. The park opera option increased from $40 to $45. That's on every ticket you buy. That's big. That's just the park opera option.

The big job was in no expiration option. I talked about this last week. Nobody purchased it now. Why would you raise the price on that?

Because nobody's buying it now. I'm trying to fund magical express. Yeah, exactly. I think you're right. I think that's a definitely part of it.

They got to find a way to pay for that. And this is one of the ways. I mean to raise the price another 6% this year is just unheard of.

Well, there was recently an article that suggested that Disney was raising the prices to compensate for the lower attendance.

That what they were doing was charging you more because less people are showing up. They're still trying to maintain their bottom line.

And the way they're doing that is charging the people that do show up more. Well, that's a so fulfilling prophecy isn't it?

It certainly is. Now, it's also the it's it also represents an awful lot of the arrogance that tends to run Disney Disney world, I think.

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