Rosie Johnston: Founder of By Rosie Jane

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 12 May 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rosie Johnston is the founder of the clean fragrance line By Rosie Jane. Johnston originally trained as a makeup artist and began working in London, then moved to Los Angeles, where she continued to build her skills and clientele. In 2003, she founded Rosie Jane Cosmetics, which offered an ahead-of-its-time multipurpose lip and cheek pot. While the venture didn’t last, she realized she had a love and knack for making her own products. She then created her signature scent, wearing it to shoots, hoping that it would make her memorable to clients and help her to book more jobs. But when clients and friends began asking to purchase the scent, something clicked. She began producing larger quantities, and soon after, By Rosie Jane was born. Since launching in 2010, By Rosie Jane has expanded from one scent to seven. It's also formulated perfumes, perfume oils, and a suite of bodycare products. The brand is consistently one of Sephora’s top-selling fragrance brands, and last year reached $10 million in revenue, making it one of the most recognizable clean fragrance brands on the market today.

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Transcript

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0:00.0	Hi everyone. I'm Hillary Kerr, the co-founder and chief content officer of who what, where.
0:10.9	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:18.2	We're talking about their work journeys, what they've learned about the process of
0:22.1	setting aside their doubts or fears, and what happens when they embark on their second life.
0:28.1	Today on the show, I'm chatting with the founder of by Rosie Jane, Rosie Johnston.
0:34.6	Rosie grew up in Australia in a family of entrepreneurs and knew from a young age that she wanted to work for herself.
0:41.3	She fell in love with makeup artistry and eventually moved to London, where she built up her portfolio and landed a few big breaks, like working on a photo shoot for Kylie Minogue.
0:53.3	Chance brought her to Los Angeles,
0:54.7	where she fell in love with the energy and pace of the city.
0:58.6	In 2003, she started Rosie Jane Cosmetics,
1:02.2	which offered a multi-purpose lip and cheek pot
1:04.9	that was a bit ahead of its time.
1:07.2	While that venture didn't last,
1:09.1	she knew she loved experimenting with making her own products.
1:12.8	So, a few years later, she began creating her own custom fragrance, wearing it to chutes,
1:19.0	and using it as her own fragrant calling card to help get jobs.
1:23.8	The fragrance was a hit with everyone she encountered, so she slowly began producing greater quantities, and soon, by Rosie Jane, was born.
1:33.9	Since launching in 2010, Rosie has grown the company into one of the most recognizable clean fragrance brands on the market.
1:41.3	It's consistently one of Sephora's top-selling fragrance brands and last year
1:45.4	reached $10 million in revenue. It was such a pleasure talking with Rosie and hearing about all of
1:52.7	the twists and turns in her incredible journey. Now, on Second Life, it's Rosie Johnston.
2:01.7	Rosie, thank you so much for doing this.
	...

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