Roses Smell Different in Space
Curiosity Weekly
Warner Bros. Discovery
4.6 • 963 Ratings
🗓️ 20 May 2021
⏱️ 14 minutes
🧾️ Download transcript
Summary
Learn about emotions in online reviews; how flowers smell in space; and how water efficiency affected human evolution.
Emotions matter more than ratings when it comes to online reviews by Kelsey Donk
- “Emotional” reviews predict business success, new study shows. (2021). Northwestern.edu. https://news.northwestern.edu/stories/2021/04/emotional-reviews-predict-business-success-new-study-shows
- Rocklage, M. D., Rucker, D. D., & Nordgren, L. F. (2021). Mass-scale emotionality reveals human behaviour and marketplace success. Nature Human Behaviour. https://doi.org/10.1038/s41562-021-01098-5
Roses Smell Different In Space—And You Can Smell Like Them Too by Ashley Hamer
- Space Rose Pleases the Senses | NASA Spinoff. (2002). Nasa.gov. https://spinoff.nasa.gov/spinoff2002/ch_1.html
- Space Scents | Science Mission Directorate. (2002). Nasa.gov. https://science.nasa.gov/science-news/science-at-nasa/2002/18dec_scents
- Frequent Questions: The Many Versions of Shiseido Zen. (2010, January 31). Blogspot.com. http://perfumeshrine.blogspot.com/2010/01/frequent-questions-many-versions-of.html
- Impulse Perfumes And Colognes. (2020). Fragrantica. https://www.fragrantica.com/designers/Impulse.html
Human bodies use up to 50% less water than our primate cousins, which may have helped us spread throughout the globe by Cameron Duke
- Humans evolved to be the water-saving ape. (2021). EurekAlert! https://www.eurekalert.org/pub_releases/2021-03/du-het030221.php
- Pontzer, H., Brown, M. H., Wood, B. M., Raichlen, D. A., Mabulla, Audax. Z. P., Harris, J. A., Dunsworth, H., Hare, B., Walker, K., Luke, A., Dugas, L. R., Schoeller, D., Plange-Rhule, J., Bovet, P., Forrester, T. E., Thompson, M. E., Shumaker, R. W., Rothman, J. M., Vogel, E., & Sulistyo, F. (2021). Evolution of water conservation in humans. Current Biology. https://doi.org/10.1016/j.cub.2021.02.045
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Transcript
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| 0:00.0 | Hi, you're about to get smarter in just a few minutes with Curiosity Daily from |
| 0:05.0 | Curiosity.com. I'm Cody Gough. And I'm Ashley Hamer. Today you learn about why |
| 0:09.4 | emotions matter more than ratings when it comes to online reviews, how flowers smell different in space, |
| 0:16.0 | and new research that suggests that how our bodies use water may have played a huge role in human evolution. |
| 0:22.0 | Let's satisfy some curiosity. have played a huge role in human evolution. |
| 0:23.0 | Let's satisfy some curiosity. |
| 0:25.0 | When you're trying to decide on a product to buy or a restaurant to visit, |
| 0:30.0 | customer ratings can be hard to trust. |
| 0:33.4 | If you see five stars on thousands of different products and dozens of different restaurants, |
| 0:39.6 | how do you choose between them? |
| 0:41.4 | New research has an answer. |
| 0:43.0 | Ignore the stars and look for the emotion. |
| 0:48.0 | To solve this conundrum, a group of researchers from Northwestern and University of Massachusetts, Boston designed four studies to analyze |
| 0:55.6 | years of consumer reviews of movies, books, restaurants, and commercials, and compare those reviews to the subject's actual success. |
| 1:05.0 | They found what we all kind of expected. |
| 1:08.0 | Star ratings are over-inflated. |
| 1:11.0 | The average Amazon rating is 4.2 out of 5 stars. They found a similar trend on |
| 1:17.4 | Yelp and other research has found the same on Uber. All of those positive reviews can't be honest. The researchers call |
| 1:26.2 | this the positivity problem. Most reviews are positive and not actually that trustworthy. |
| 1:33.0 | So unsurprisingly, their analysis found that high ratings were a weak indicator of success. |
| 1:39.0 | That was true whether they were looking at 13 years of movie reviews, 20 years of book reviews, or two |
| 1:46.0 | seasons of football championship commercials. |
... |
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