In this episode I'm giving you the recipe for being known. Notice the word recipe. It's actually a term we need to use more in this personal growth space. Everyone is promoting to you that they have the answer for you. The secret. The perfectly baked cake to give you all you want. It doesn't exist. The best you can get is a recipe so you can bake your own cake. So here we have a profound recipe for being known. You have something great to offer. If you are unclear on what it is, or even if you think you know, you want to hear this show and gain some core clarity. But even if you do know what your key offering to the world is, you can die alone with it, without anyone, or many people, ever knowing or experiencing you. It happens all the time. My guest is Rory Vaden and he's literally a master at helping people hone in on their core offering, and effectively get the word out to the world. He's done so well at this that even incredibly established people hire him, like Ed Mylett, Lewis Howes, and Tom & Lisa Bilyeu. Rory is the world’s leading expert on the psychology of influence – which he defines as moving ourselves and others to take action. Rory is a New York Times bestselling author, Hall of Fame Speaker, and 8-Figure Entrepreneur, Rory has become a trusted voice by both the media and consumers alike. Rory works with what he calls, mission driven messengers. People not just trying to be massively influential, but who are literally striving to help and serve humanity. Just some of what we covered in this conversation, "Don't start with why, start with who. Who you want to help." "Our purpose is not what we do, but who we serve." "You are most powerfully positioned to serve the person you once were." He describes how we look to model people who are successful in our given field, and how we emulate what they are doing now and miss doing what they did to get them to where they are now. Which is doing one, specific thing, over and over and over. Rory teaches us to "Get consumed with the person you're supposed to help, not with your peers who are more successful." And a revelation he offered in regards to this is, "There is no fear when you’re thinking about helping someone, only when you are thinking about yourself." Friends, this episode is literally a master class in finding your core offering and effectively bringing it to the marketplace. If you want to influence others, this is the show for you. And if you want to go further, you can talk with Rory's team for free. Go to freebandcall.com/drive. Of course they want your business, but to get it they will do what they teach, and provide great value for free. You can take it and run if you want. They're fine with that, cause they know you'll tell other people. This is the type of strategy they teach. If nothing else, go get a free call with them just to see how they do it, and use what you learn for yourself. freebrandcall.com/drive Got a comment or question about an episode? Want to ask a question about your drive? Email me. I don’t want to just talk to you here, I want to talk with you. [email protected] Head to airdoctorpro.com and use promo code KEVIN and depending on the model receive UP TO 39% off or UP TO $300 off! Sign up for a one-dollar-per-month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to sign up for your FREE 60-day trial. Sign up for AromaTru's Insider Club and today you'll receive a FREE Waterless Oil Diffuser and a FREE lemon eucalyptus oil - that's over $200 in savings. Head to aromatruorganics.com/kevin to take advantage of this exclusive offer. Learn more about your ad choices. Visit megaphone.fm/adchoices