Rory Sutherland – Moonshots and Marketing - [Invest Like the Best, EP.191]

Invest Like the Best with Patrick O'Shaughnessy

Colossus

Investing, Business, Technology

4.8 • 2.4K Ratings

🗓️ 15 September 2020

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

My guest today is Rory Sutherland. Rory is the Vice Chairman of Ogilvy & Mather Group, which is one of the largest and most renowned advertising agencies in the world. He’s also the author of one of my favorite recent books called Alchemy: The surprising power of ideas that don’t make sense. In this conversation, we explore many of his counterintuitive ideas about business. Rory makes you think as much as anyone, so I hope you enjoy this conversation.

This episode of Invest Like The Best is sponsored by Canalyst. Canalyst is the leading destination for public company data and analysis.

If you’re a professional equity investor and haven’t talked to Canalyst recently, you should give them a shout. Learn more and try Canalyst for yourself at canalyst.com/Patrick.

For more episodes go to InvestorFieldGuide.com/podcast.

Follow Patrick on Twitter at @patrick_oshag

Show Notes

(2:12) – (First question) – Why spreadsheets and logic kill magic

(5:42) – What a product/service is vs how it’s delivered and makes people feel (regular moonshot vs psychological moonshot)

(13:22) – Psychological anomalies - doing things faster, better, cheaper (Red Bull vs Coke)

(19:54) – Swiss army knife that companies should avoid

(22:50) – Don’t design for average

(24:39) – How do people approach improving their business through marketing

(27:30) – Case for direct mail

(29:22) – Turning your weaknesses into a strength

(34:29) – The seven deadly sins and how useful they are as guideposts

(37:38) – Most powerful sin for marketing

(39:14) – Reaching intelligent answers from dumb questions

(43:25) – Why the opposite of a good idea can sometimes be a good idea

(47:30) – Kindest thing anyone has done for him

Learn More

For more episodes go to InvestorFieldGuide.com/podcast.

Follow Patrick on Twitter at @patrick_oshag

Transcript

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0:00.0	This episode is sponsored by Canelist.
0:02.1	Canelist is the leading destination for public company data and analysis.
0:06.4	I'd heard of Canelist over the past few years and became more interested
0:09.5	after meeting the founder and CEO last year to pick his brain about SaaS businesses.
0:14.2	Founded by a former Bicide analyst who encountered friction in sourcing, building, and updating models,
0:19.6	Canelist is now used by over 300 institutions, including the largest money managers in North America
0:24.9	and by a number of guests on the show.
0:27.2	With detailed company-specific models on over 4,000 public companies,
0:31.2	Canelist platform lets analysts update their own models in seconds,
0:34.7	complete with KPIs and segment data, adjustments, and restatements.
0:38.4	Everything you want and expect in your own models on virtually every investable public equity.
0:43.4	If you're a professional equity investor and haven't talked to Canelist recently,
0:46.8	you should give them a shout.
0:48.3	Learn more and try for yourself at canelist.com slash patrick.
0:52.3	That's c-a-n-a-l-y-s-t dot com slash patrick.
0:57.8	Hello and welcome everyone.
1:02.1	I'm patrick ochanisie and this is Invest Like The Best.
1:05.2	This show is an open-ended exploration of markets, ideas,
1:08.6	methods, stories, and of strategies that will help you better invest both your time and your money.
1:13.8	You can learn more and stay up to date at investorfieldguide.com.
1:21.1	Patrick ochanisie is the CEO of ochanisie asset management.
1:25.0	All opinions expressed by patrick and podcast guests are solely their own opinions
	...

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