RORY SUTHERLAND - MAD MEN

London Real

Brian Rose

Investing, Cardano, Crypto, Bitcoin, Brianrose, Ethereum, Londonreal, Technology, Cryptocurrency, Business, Defi

4.4 • 1.9K Ratings

🗓️ 21 June 2015

⏱️ 93 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

WATCH: https://londonrealacademy.com/episodes/rory-sutherland-mad-men/

Without thinking you can hum the McDonald’s jingle. Instantly you recognise the Apple logo. I say Starbucks, you see that little New York mermaid. I say London Real and you say, “it’s about the journey” right? Branding is everywhere. It’s identity, it’s product and it’s experience. For perfectly crafted, think of last Christmas and the Sainsbury’s World War advert - human experience, emotion and connection. The fact that it went viral is proof that it hit bullseye. You’ll not be surprised when I tell you that it’s not accidental…

Filled with the sharpest minds and creatives, agencies devise the writing, images and video that drive the consumer machine forward. They tap into our psychology and passion, raise our adrenaline, navigate what makes us human and sell us the product.

Our guest this week, Rory Sutherland, is one of the minds behind the work. With a career spanning almost almost 30 years at one the world’s most respected and innovative agencies, Rory has watched advertising evolve from print to online. In fact, he was one of the first in the industry to endorse the internet and all it’s possibility and promise. Understanding the internet didn’t just change his career but the entire way we experience it today.

Rory is a TED fellow, an author, writes a column for The Spectator and brings his vision, wisdom and charisma to the London Real hot seat. You’ll never look at an advert the same way again!

Transcript

Click on a timestamp to play from that location

0:00.0	This week on London Real, we have Rory Sutherland, Vice Chairman of Ogilby and Maynard.
0:07.0	You know, there is the production of something and there's the creation of the environment in which that thing can be appreciated and valued.
0:16.0	If perception is much worse than reality, what the hell are you doing trying to improve the reality? The conscious part of the brain thinks it's the oval office when in reality it's
0:26.0	the press office.
0:28.2	And the nice thing about working in advertising is that although you earn less than banking,
0:35.7	you are much richer in one way because you can kind of decide what your idea of a good life is. Without the understanding of evolution there are a lot of things that
0:48.4	simply make no sense. The second thing an advertising agency provide is it's a corporate
0:55.8	environment where you can make stupid suggestions and still get promoted.
1:00.8	London Real presents Rory Sutherland, madmen.
1:05.0	Can you design tax in a way that people want to pay it?
1:09.0	London Real presents a gathering of the greatest minds in the history of our show,
1:18.0	announcing a three-day transformational experience live in London.
1:26.1	Become part of the conversation.
1:28.6	Challenge yourself.
1:30.3	Upgrade your peer group, change your game.
1:35.0	Become real. London Real Academy. Build the Best You. When I go in and look at a person or a business, I want to hear him talk about his dreams.
1:57.0	Am I living in alignment to the way I want to be living?
2:00.0	And there's a feeling you get if you're not.
2:04.0	A community of action-oriented people that will keep you accountable to your goals.
2:10.0	Sign up now for a free 30-day trial. London Real set design by Timothy Alton.
2:35.0	This week's guest is a gentleman by the name of Rory Sutherland.
2:39.0	He is the vice chairman of Oglevian Mather Group, UK, one of the largest marketing communications
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Brian Rose, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Brian Rose and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.