Ronnie 2K: Director of Influencer Marketing for NBA 2K | #ThePlaybook 147

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.6 • 1.9K Ratings

🗓️ 24 October 2019

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode of #ThePlaybook, Ronnie “2K” Singh, Director of Influencer Marketing for NBA 2K, talks about: [3:21] What it was like dropping out of Columbia Law School to take a job with a women’s basketball team [8:20] Why you shouldn’t focus on immediate gratification and why you need to look at the long run [11:51] The storytelling challenges that marketers face in traditional sports and esports [14:53] How NBA2K games help retired players like Michael Jordan continue to stay relevant Ronnie “2K” Singh, Director of Influencer Marketing for NBA 2K, talks about his unusual path to working for 2K Sports, some of the lessons he’s learned about storytelling, and the challenges of creating timely and relevant content for your audience. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	On this episode of the playbook, I have Ronnie Singh,
0:02.9	better known as Ronnie 2K, the face of 2K.
0:07.3	And Ronnie's going to answer a question.
0:08.8	I didn't think anybody had the nerve to ask,
0:12.2	who is Michael Jordan and why is you relevant?
0:16.0	That's right, join me for all of this and more on the playbook.
0:20.0	This is Entrepreneurs, the Playbook,
0:22.0	where each week I bring you some of the greatest athletes, celebrities,
0:26.2	and entrepreneurs to talk about their personal and professional Playbook to success
0:31.4	and what made them champions on the field and in the board
0:35.3	room. I'm your host and CEO of Sports One Marketing, David Melzer. This Dave Melter
0:41.6	is entrepreneurs the Playbook and I have Ronnie Singh better known as Ronnie 2K.
0:47.0	He is the face of NBA 2K and 2K in general.
0:51.0	Yes sir.
0:52.0	Welcome to the Playbook.
0:53.0	Appreciate you.
0:54.0	Super excited to have you on because our backgrounds seem to parallel one another and that we had kind of a
1:00.4	keep your option to open philosophy, I want to work in sports but I think my
1:05.7	my parents was doctor lawyer failure. I'm looking at your background from
1:10.1	UCSD into Columbia Law School.
1:12.8	It seemed like you might have had some family pressures
1:14.6	of doing things differently.
	...

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