Today we have Ron Friedman on the podcast. Dr. Friedman is an award-winning social psychologist

who specializes in human motivation. He has served in the faculty of the University

of Rochester, Nazareth College and Hobart and William Smith Colleges and has consulted

for Fortune 500 companies, political leaders, and the world's leading non-profits. His

books include The Best Place to Work, the Art and Science of Creating an Extraordinary Workplace

and, most recently, decoding greatness, how the best in the world reverse engineer success.

Dr. Friedman is so great to chat with you today.

Pleasure to be here. Thanks for having me, Scott.

Oh, wow. So it's been quite some time since you've last been on the psychology podcast,

hasn't it?

It has six years, maybe more.

You wanted the early, early guess of the show.

You know what? It's always a pleasure to speak with you, but I have to applaud you for

the incredible growth of this show, and it's a no-small measure to, I think, your curiosity

and your presence on these shows. So I don't know how much you want to spend talking about

you, but I'm happy to do it all so long.

Thank you. That was enough.

That was enough. I really do appreciate it. I really do appreciate it.

I'm just, I'm ANSI and, well, I'm eager to jump into your new book because it's an area

of interest. I've had for many years. I've, you know, obviously, ran this topic, tried

to study it scientifically. What are the ingredients of greatness, you know, and you have a very

fresh take on it, which comes down to trying to reverse, reverse engineer greatness.

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