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Learn more at vertexinck.com. Welcome back to a king's reign. I am the host of the series, Andrew Schlect.

As we've laid out in this series,

LeBron is always at the center of everything in basketball. He's been the best player on his own team from the moment he picked up a basketball. When he was with the heat, Dwayne Wade

seated the primary playmaker role to LeBron.

LeBron is the sun.

Everything revolves around him wherever he goes.

Except one time, LeBron was not the primary focus.

A time when he was the sidekick. And how we thought it would be fun for LeBron to be what we said was like the Bruno Kirby

in when Harry Metzalley.

You know, the funny, likable best friend who really cares about all your problems was LeBron James.

That is, famed director, producer, writer, comedian Judd Apatow.

He directed LeBron in the 2015 Amy Schumer comedy titled Train Rec.

About an anti-monogamy magazine writer who embarks on a serious relationship with this guy.

He had a great sense of humor. He could not get over how funny that was that Mark came out with the script.

That is Bill Hater, known from Saturday Night Live and his hit HBO show, Barry.

Then, in the second half of this episode, you'll hear from the athletics, Richard Deich,

with insider details on how the media, digital, broadcast, and social have

built their coverage plans specifically around LeBron James.

...