Rokt Breaks $90m Gross Profit Coming out of Pandemic, 3 Revenue LInes, $500m+ Valuation?

SaaS Interviews with CEOs, Startups, Founders

Nathan Latka

Ceo, Entrepreneurs, Founders, Software, Business, Entrepreneurship, Saas, Startups

4.6 • 683 Ratings

🗓️ 22 March 2021

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bruce Buchanan is the co-founder, CEO and Chairperson of Rokt. Founded in 2012, Rokt makes e-commerce smarter, faster and better. Rokt uses real time data and decisioning to deliver the next best action for each person in each Transaction Moment™. Rokt’s e-commerce partners experience up to 2x profitability while building customer loyalty and engagement. Prior to Rokt, Bruce was Group CEO of low fares airline Jetstar where he put together the original business case and then spent 10 years building what became the most successful low fares airline in Asia Pacific - growing the team to 7000+ and revenue to more than $3B. The seed idea for Rokt grew from Bruce’s time at Jetstar. He identified that taking a customer on a purchase journey with a personally relevant checkout experience presented a significant opportunity being underserved by the technology community, and so he set about building the solution. Bruce is currently busy expanding and enhancing the Rokt offering, growing the business to similar levels of success as Jetstar. Bruce lives in Brooklyn, NY with his wife and children and their rescue pup, Izzy.

Transcript

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0:00.0	Our revenue numbers this year will be about 170 million, but we also measure our underlying
0:03.7	business.
0:04.3	Our ticketing vertical and our travel vertical are still massively affected.
0:07.7	So we should surpass 200 million in the underlying business level this year, but our actual
0:13.7	realized revenue adjusted for what will happen with COVID in those couple of verticals
0:17.8	are still massively impacted with about 170.
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