I remember I told myself probably around 24, 25 when I had won a couple of majors, I was

world number one that I would like to stay in the game for a long, long time and not

just retire at 30, 32 years old like the majority of the players were retiring at.

Tennis legend Roger Federer, but not done yet.

I've been playing a lot, so I'm trying to keep in good shape, and I know that Rafa is

also totally open to maybe play some tennis.

He started the Lever Cup with his agent, Tony Godzick, in 2017.

We've got other sponsors that are new, and what's nice is they come into the Labor

Cup, and actually a lot of them are staying in the sport of tennis.

How brand deals, social media, and even AI from sponsors like perplexity are changing

the game.

Wouldn't it be great if one of the coaches could sort of quickly go onto a tablet and ask, okay, you know, Carlos Alcaraz has to serve here to one of the world players and its match point and he's serving a second serve and he's got to serve it in the ad court. Should he serve up the T or out wide? Plus style, on and off the court. I obviously also tried to push the envelope when it came to on-court style,

and I think we'll see more of it, you know,

because I think the players are having fun with it.

The fans like it as well.

I'm CNBC producer Cameron Costa.

This episode of Squawk Pod reports with Roger Federer and Tony Godsick begins right now.

Roger Federer almost needs no introduction, but I'll give you one anyway. In a tennis career spanning nearly 25 years, the legend won 20 grand slams. That's a record only beaten by two other

greats of his era, Novak Djokovic, who's 124,, and Rafael Nadal, who's 1-22. Of the three,

Djokovic is the only player still competing professionally. In 2017, Federer started the Lever

Cup with his agent Tony Godsick. It's part ATP tournament, part celebration of the greats in men's tennis.

Two teams, one European, one global, compete in a three-day event, and the captains of each

...