Roblox CEO David Baszucki knows what your kids are doing.

Channels with Peter Kafka

Vox Media Podcast Network

Technology, Tv & Film, Business News, News

4.4 • 585 Ratings

🗓️ 23 April 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Every day some 85 million people - most of them kids - show up to play, chat and spend money on Roblox. That’s a massive audience just about any tech or media company would like to have. But David Baszucki wants more: He thinks his platform can eventually command 10% of the worldwide gaming market. I spent time talking to Baszucki about those ambitions and what has to happen to make it a reality. But I also wanted to spend time getting him to explain what exactly Roblox is, and why its low-fi, user generated games resonate with his audience. It’s an unlikely special sauce that has made the company, which spent years flying under the radar, worth some $40 billion today. Learn more about your ad choices. Visit podcastchoices.com/adchoices

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1:39.3	From the Vox Media Podcast Network, This is Channels on Peter Kafka.
1:44.3	That's me.
1:45.3	I'm also the chief correspondent at Business Insider.
1:48.8	And today I'm talking with David Bazuki.
1:50.5	He is the CEO of Roblox.
1:52.4	That is the hugely popular gaming platform that lots of you have heard about and probably
1:57.7	very few of you use.
2:00.3	That's because the overwhelming majority of Roblox users are kids, some of them are pretty young.
2:04.7	And that poses a bunch of issues for Roblox, and we discuss some of them in this conversation.
2:09.3	On the other hand, think of how many media and tech companies are desperately trying to figure out how to reach and engage with the next generation of internet users.
	...

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