Welcome back or welcome to the single track podcast.

I'm your host, Finn Melanson, and in this episode, I talk with Robin Thurston, the CEO of Outside, the largest media company in the outdoor space, I believe by orders of magnitude.

We discuss Robbins entrepreneurial background building my run into the largest running community in the world.

Talk about the state of connected fitness, putting a price tag on running related and other outdoor media content,

the outerverse, and how Robin thinks about preserving the authenticity of acquired brands like Fastest Known Time.com.

Before we get started, this episode is brought to you by Inside Tracker.

This company is awesome.

You get your blood drawn, you answer a few lifestyle questions, you upload the data,

and they analyze the results, and they provide an action plan with the most accurate

personalized recommendations about where you can improve when it comes

to eating and supplementation in order to solve the critical diet part of the training equation.

I like to think of it as having your own personalized data-driven nutritionist in an app.

So to take action, go to insidetracker.com backslash single track.

Using that link will take 20% off your next order on their website.

This episode is also sponsored by Kodiak cakes and gnarly nutrition

to get 15% off your next purchase on Kodiak site. Use single track 15 and to get 20% off your next purchase on Kodiak site, use single track 15.

And to get 20% off your next order on Narley's site, use single track 20 at checkout.

With that, let's get started.

All right, Robin Thurston, it is a pleasure to have you on the single track podcast.

Thanks so much for having me.

So the way I see it outside media is, without a doubt, the biggest media company in our

space, I think, by orders of magnitude.

...