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This is Master's in Business with Barry Rittoltz on Bloomberg Radio.

This week on the podcast, I have an extra special guest. What can I say?

Robert Schiller is a legend, professor at Yale, Nobel Laureate,

author of 10 books, one of the people who helped drive

behavior economics to its position of influence.

Today, his new book, Narrative Economics, tells a fascinating story

of how stories drive markets and economies,

and why some stories go viral and others don't.

It's quite fascinating.

...